Back for the 5th time, SimpliFlying Awards are bigger and better than ever For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United States, Europe, Asia, Middle East and Australasia. (Note: →
The post Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14 appeared first on Simpliflying and was written by SimpliFlying.
The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report →
The post [Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies appeared first on Simpliflying and was written by Shubhodeep Pal.
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by →
The post Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.
In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through →
The post Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.
Clients often approach our firm with notions of destroying existing organizational silos. But often the silos need to be connected — not destroyed.
The post Building Customer Focus into Organizational Silos appeared first on Travel 2.0 Consulting Group.
Why do we see handwritten signs and what are they a signal of?
The post The Hidden Meaning Behind Handwritten Signs appeared first on Travel 2.0 Consulting Group.
About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments. Steve took our Jobs, says Finnish Prime Minister | Cult of Mac Most of us couldn’t have(…)
The post About three decades ago a similar thing happened to the Swiss watch industry when… appeared first on Effective Digital Marketing Solutions.
In the age when there are over 200 airlines on Twitter, and numerous more on Facebook and other social mediums, an airline’s brand persona is often determined by its latest Tweet. What might pass off as a whim on a personal Twitter account often gets closely associated to the brand, when tweeted by an airline. And marketers →
The post Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates appeared first on Simpliflying and was written by Shashank Nigam.
Asking better questions and creating better data is a challenge that we help our clients address by identifying and avoiding data gaps.
The post Using Better Data to Create Better Experiences appeared first on Travel 2.0 Consulting Group.