Yeah, its a rant post. But don’t worry, we’re on your side. With so many gurus, experts and social blogs hungry for attention, clicks and ad sales it is difficult to tell where the advice ends and the ad bait begins. posted in Random Thoughts by Troy Thompson Leave A CommentPopular: Seattle Has Klout Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs...
The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will become when it grows up, and whether it is worth investing in it. When Google Plus was finally...
The Yin and Yang of Social MediaThe Yin and Yang of Social Media was the theme of my luncheon keynote presentation at the 2012 Receptive Services Association of America Summit conference held February 7, 2012 at the Hyatt Regency New Orleans. Many thanks go to Best Western International for their sponsorship of the event. For most, few topics are as confusing as social media, so I decided to incorporate...
JetBlue Airways is starting off 2012 with a new web and mobile strategy. The Forest Hills, N.Y.-based low-cost carrier just debuted its native iPhone app, along with redesigned web and mobile sites. JetBlue is late to the game, but it has rolled out an app with high functionality despite its clean design. The airline developed its new digital strategy with the help of digital agency Rokkan, app developer...
The contest. Is there a more ubiquitous and often uninspiring campaign tactic in use by our tourism peers? Luckily, we have found 3 brilliant contest campaigns that break the ‘enter to win’ mold. posted in Marketing by Troy Thompson Leave A CommentPopular: Seattle Has Klout Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs are struggling to promote their...
I delivered a speech today at the Airline Retail Conference 2012 in Singapore, around the topic of driving revenues and engaging customers using the latest in-flight entertainment and connectivity technologies. The focus was around leveraging three key shifts: Gadgets in-flight – personal and those supplied by the airlines The connected traveler – and how to drive engagement and revenue Learning...
It’s been a truly exciting start to the year! Our revamped SimpliFlying Heroes initiative received over 3000 votes last month; we launched the new SimpliFlying Podcasts; we expanded the SimpliFlying team and now we begin the second month of the year with the promise of more good things to come! On that note, let’s continue building on what we started last month. Each month we nominate three...
As part of our Forecast 2012 series, we turned to our always opinionated Twitter fans for their thoughts on the biggest tech. trend for tourism destinations, DMOs and CVBs in 2012. posted in Future Watch by Troy Thompson Leave A CommentPopular: Seattle Has Klout Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs are struggling to promote their tourism assets to the...
First, a bit of history. Social seating goes back a long time at SimpliFlying. We were actually the first to point out that choosing potential seating partners via an intelligent social seating system in an airplane would ultimately go mainstream – that was a product powered by our good friends at Satisfly. This was way back in 2009 – almost three years ago! Then in 2010, we discussed incorporating...
Have you travelled overseas lately and been paranoid about turning on roaming data on your mobile device for fear of coming home to a ridiculous bill? Well TripButler, a start-up out of Austria is hoping that their portable wifi devices will give technology addicted travelers a reprieve for high roaming charges. The TripButler wifi device is a small pill shaped unit that fits in your hand or pocket...