PhoCusWright Connect

Syndicated Blog Posts From Travel Industry Influencers

The theme for the 2013 PhoCusWright Conference is Cult of Context.

The Cult of Context adheres to a simple truth: success with many requires serving the wants of the one. Travelers have no tolerance for so-so search results and "personalized" deals that aren't so personal. As the Cult takes hold, consumers will be fiercely devoted to the brands, products and experiences that honor the individual and serve the situation at hand.