StorePoint Expandables take expandable rich media and marry it with micro-site content to deliver rich, highly relevant content that immerses travel consumers in an engaging micro-site experience captured within the expanded creative panel. The StorePoint Expandables micro-site design brings valuable information to the customer at an earlier stage in the research and/or transactional funnel without having to navigate away from the page. StorePoint Expandables go beyond advertising to create a better customer experience on the site and serve as a planning and booking tool for consumers. This product changes the online travel business landscape and the way people will plan, book and research their trips, and it will influence how the advertising industry will approach online advertising in the future.