Guest post by TrustYou: The impact of user generated content (e.g. user reviews) on consumer decisions has gained extraordinary importance over the last few years. There are more than 100 million travel reviews with 10,000 new reviews added every day. But the content is unstructured and no travel company has been successful in analyzing and organizing reviews in a way that is easily sorted for... 

The days of straight forward travel booking on either an OTA or supplier site are rapidly coming to an end. The latest PhoCusWright report on Online Traffic and Conversion deals in great detail with this ever more complex landscape of what is also called the pre-booking phase. While the booking focused sites still dominate the market in terms of visitor traffic, a growing number of their present customers...