Tag » travel metasearch

Metasearch, review and nontransactional is increasingly where the action is.

by Joe Buhler

The days of straight forward travel booking on either an OTA or supplier site are rapidly coming to an end. The latest PhoCusWright report on Online Traffic and Conversion deals in great detail with this ever more complex landscape of what is also called the pre-booking phase. While the booking focused sites still dominate the market in terms of visitor traffic, a growing number of their present customers...