Name your own price – is this hotel revenue management?
April 14th, 2010, by eukoFor months, a small hotel here in Connecticut featured a sign that read “Name your own price – up to 50% off.” The General Manager must either be desperate or a big William Shatner fan. I can understand the consumer’s interest in finding the lowest price, that’s rational economics; but when hoteliers get on board and try to give away rooms, its not revenue management it’s just race-to-the-bottom...
