Tag » European travel research

If I Were A Marketer in Italy, I Would Embrace Social Issues

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About a week ago, the Italian Secretary of State for family policy Carlo Giovanardi vehemently criticized an IKEA ad where two men are holding hands and went on stating that the ad is against the Italian constitution, which says that family is based on marriage. The ad reads “We are open to all families”.   To keep up with the controversy, Eataly – an Italian gourmet mega-market... 



Italy’s Air Passengers in 2010

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Enac (the the Italian Civil Aviation Authority) published the data for air traffic in 2010. Italy’s airports recorded a total traffic of 138,893.023 passengers, an 7%  increase from 2009. Passengers Traffic for the first 10 Italian airports: Roma Fiumicino 35,956.295 Milano Malpensa 18,714.187 Milano Linate con 8,295.436 Bergamo 7.661.061 Venice 6,801.941 Catania 6,301.832 Napoli con [...] 



The Million Dollar Demo from Tourism Queensland

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Tourism Queensland, the people who brought you the Best Job in the World, has sent out a Million Dollar Memo inviting organizations, companies, businesses and workplaces worldwide to compete for one million dollars (AUD) worth of unique incentive travel experiences in Queensland, Australia. Will they be so successful as for the previous campaign? More at [...] 



The Million Dollar Demo from Tourism Queensland

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Tourism Queensland, the people who brought you the Best Job in the World, has sent out a Million Dollar Memo inviting organizations, companies, businesses and workplaces worldwide to compete for one million dollars (AUD) worth of unique incentive travel experiences in Queensland, Australia. Will they be so successful as for the previous campaign? More at http://www.milliondollarmemo.com/  



Italy’s Air Passengers in 2010

by

Enac (the the Italian Civil Aviation Authority) published the data for air traffic in 2010. Italy’s airports recorded a total traffic of 138,893.023 passengers, an 7%  increase from 2009. Passengers Traffic for the first 10 Italian airports: Roma Fiumicino 35,956.295 Milano Malpensa 18,714.187 Milano Linate con 8,295.436 Bergamo 7.661.061 Venice 6,801.941 Catania 6,301.832 Napoli con 5,535.984 Bologna... 



Berlusconi As Testimonial for the Italian Tourist Board

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I frankly do not understand the rationale behind the idea of having Prime Minister Silvio Berlusconi as testimonial to boost tourism for Italy. 



Berlusconi As Testimoniacl for the Italian Tourist Board

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I frankly do not understand the rationale behind the idea of having Prime Minister Silvio Berlusconi as testimonial to boost tourism for Italy. 



Berlusconi As Testimonial for the Italian Tourist Board

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I frankly do not understand the rationale behind the idea of having Prime Minister Silvio Berlusconi as testimonial to boost tourism for Italy.  



Metrics for DMOs to Study the Impact of Social Media Campaigns

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As a destination marketing professional, this study provides me with some good insight on how to measure the impact that social media has on our marketing initiatives. Recently DMAI came up with these findings: 96% of respondents have a Facebook Fan Page. Of these, 94% measure ‘likes’, 65% measure active users, and 65% measure page [...] 



Metrics for DMOs to Study the Impact of Social Media Campaigns

by

As a destination marketing professional, this study provides me with some good insight on how to measure the impact that social media has on our marketing initiatives. Recently DMAI came up with these findings: 96% of respondents have a Facebook Fan Page. Of these, 94% measure ‘likes’, 65% measure active users, and 65% measure page interactions. 89% are on Twitter. 95% of tweeting destinations...