Tag » European travel research

Are People Getting Tired of Downloading an App for Everything?

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Probably yes. Look at this graph from eMarketer below. Apps aren’t always the answer to engaging with consumers on mobile devices—especially when it comes to m-commerce. According to research from rich media company Zmags, very few Americans prefer to use mobile apps for shopping activities. Instead, consumers strongly prefer purchasing through web and mobile browsers. For more information, please... 



The 2012 Four Seasons Luxury Trend Report

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Four Seasons is giving us a lesson in luxury travel and branding. It is not the time to sit and wait to see what the new trends are. If you are in the luxury field, you have to be  on top of everything. You cannot afford to be a follower anymore, you need to have the courage to take risks and be a leader and a trendsetter. Your clients expect that you exceed expectations ALWAYS and social media is... 



KLM Delivers A Great Customer Experience through Social Media

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Everybody is talking so highly about KLM Royal Dutch Airlines and their marketing initiatives that I wanted to test them in my last flight to Europe. I was at the Amsterdam Airport Schiphol very early in the morning and checked in from my Android and mentioned @KLM. Both the airport and KLM were prompt to welcome me to Holland. On my way [...] 



KLM Delivers A Great Customer Experience through Social Media

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Everybody is talking so highly about KLM Royal Dutch Airlines and their marketing initiatives that I wanted to test them in my last flight to Europe. I was at the Amsterdam Airport Schiphol very early in the morning and checked in from my Android and mentioned @KLM. Both the airport and KLM were prompt to welcome me to Holland. On my way back to New York JFK, I pretty much did the same thing... 



Google Is into Something with Google+

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It is now more than ten days that I have played around Google+ – the new social networking site that Google recently launched – and I have to say that I really like it. Honestly, I have to admit that I never warmed up to Facebook. I use it, my friends are there and I [...] 



Google Is into Something with Google+

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It is now more than ten days that I have played around Google+ – the new social networking site that Google recently launched – and I have to say that I really like it. Honestly, I have to admit that I never warmed up to Facebook. I use it, my friends are there and I share things, but I have always felt a bit uneasy to share things with my family, friends, colleagues, acquaintances etc.... 



Business Model Innovation Matters

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I have not posted for a while. This is an old presentation I came across today and I think it is always valid. Business Model Innovation Matters View more presentations from Alexander Osterwalder 



Business Model Innovation Matters

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I have not posted for a while. This is an old presentation I came across today and I think it is always valid. Business Model Innovation Matters View more presentations from Alexander Osterwalder  



If I Were A Marketer in Italy, I Would Embrace Social Issues

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About a week ago, the Italian Secretary of State for family policy Carlo Giovanardi vehemently criticized an IKEA ad where two men are holding hands and went on stating that the ad is against the Italian constitution, which says that family is based on marriage. The ad reads “We are open to all families”.   [...] 



If I Were A Marketer in Italy, I Would Embrace Social Issues

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About a week ago, the Italian Secretary of State for family policy Carlo Giovanardi vehemently criticized an IKEA ad where two men are holding hands and went on stating that the ad is against the Italian constitution, which says that family is based on marriage. The ad reads “We are open to all families”.   To keep up with the controversy, Eataly – an Italian gourmet mega-market...