Are People Getting Tired of Downloading an App for Everything?
January 24th, 2012, by Maria TuttocuoreProbably yes. Look at this graph from eMarketer below. Apps aren’t always the answer to engaging with consumers on mobile devices—especially when it comes to m-commerce. According to research from rich media company Zmags, very few Americans prefer to use mobile apps for shopping activities. Instead, consumers strongly prefer purchasing through web and mobile browsers. For more information, please...
