Editor’s Note: This post originally appeared on the SimplyMeasured blog. SimplyMeasured is a social media analytics company. Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook. If your brand is experimenting with this tactic, analyzing it against other content types is an effective way to measure performance and...
Editor’s Note: This post originally appeared on the SimplyMeasured blog. SimplyMeasured is a social media analytics company. Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook. If your brand is experimenting with this tactic, analyzing it against other content types is an effective way to measure performance and...
“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago” With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a guest. In keeping with our usual format,...
“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago” With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a guest. In keeping with our usual format,...
While we’ve been releasing a great amount of research on how airlines have been driving results and engaging customer through social media, how airports do it has mostly been an enigma. The wait is over. ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of all passengers travelled through a social media enabled airport and there has...
While we’ve been releasing a great amount of research on how airlines have been driving results and engaging customer through social media, how airports do it has mostly been an enigma. The wait is over. ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of all passengers travelled through a social media enabled airport and there has...
Last week, I had the opportunity to attend the Airlines in Transition conference in Istanbul, organized by CAPA. The main draw was the list of leading airline CEOs who’re at the helm of mostly “hybrid” carriers – those that are neither legacy, nor purely LCC. The discussion that ensued over the couple of days at Ciragan Palace was thought provoking for sure. And since I didn’t...
Last week, I had the opportunity to attend the Airlines in Transition conference in Istanbul, organized by CAPA. The main draw was the list of leading airline CEOs who’re at the helm of mostly “hybrid” carriers – those that are neither legacy, nor purely LCC. The discussion that ensued over the couple of days at Ciragan Palace was thought provoking for sure. And since I didn’t...
A few weeks ago we published an article reviewing the new Facebook Timeline for brands and taking a look at how its new features could be used by airlines. When that article was published 27 of the 30 days of the facebook adjustment period had already passed, and few airlines had made the switch. Now that the adjustment period is over, we’ve decided to take a look at how airlines and airports have...
A few weeks ago we published an article reviewing the new Facebook Timeline for brands and taking a look at how its new features could be used by airlines. When that article was published 27 of the 30 days of the facebook adjustment period had already passed, and few airlines had made the switch. Now that the adjustment period is over, we’ve decided to take a look at how airlines and airports have...