As originally reported by Tnooz.com, Jet2 have axed their Twitter account. That’s right, not suspended, but euthanized. According to Jet2, keeping the account running was taking up too much of their time and resources. It was considered easier just to cut the services altogether rather than continue to keep the account up to date. To my knowledge, this is the first time we’ve seen something like...
Following my last post, I wanted to look at each of Forrester’s recommendations and add a little color commentary where I thought that they either don’t go far enough or have some gaps that you should not overlook. Improvement No. 1: Define Quality To Match Your Needs. When you read the headline, it sounds great. But unfortunately, it’s framed in the context that it’s not...
“I will tell you what is overhyped,” pronounced one online travel company CEO from the stage. “Social media. Totally overhyped.” A day later another CEO stood on the same stage and said: “I’ll tell you what is under-hyped: social media. We are just beginning to see the importance.” Confused? Don’t be. What’s frequently most compelling about well-orchestrated [...]
Forrester’s Lisa Visitacion and Mike Gualtieri wrote an interesting report a few months back entitled “Seven Pragmatic Practices To Improve Software Quality” (subscription required). The crux of the report is that development teams are constantly and consistently under pressure to deliver software faster and therefore don’t have the time to implement a true best-in-class quality...
Call “local” the third big idea of this conference. That’s because evidence mounts that what we want our handheld devices to tell us is info we hope to use right then, exactly where we are. Forty-three percent of all search engine users are looking for a local merchant, said one speaker, and odds are extraordinary [...]
Just found a great tool to archive my tweets in WordPress. What I didn’t do first, is install a sub-directory for all my past tweets and now they show up – all 3200 of them, I guess! – as posts on my main blog, with my recent blog posts buried deep in the blog. My apologies to any visitors. This was not the intention. I’m now trying to find a way to have them removed (not manually,...
Who says there’s nothing new under the travel sun? I just spent all day—9:00 am to 6:30 pm—watching and listening to a parade of 32 start-up companies, each absolutely certain it has a better way to present travel-related information. The rules at the PhoCusWright Innovation Summit (an annual event, held this year in Scottsdale) are simple: [...]
About time: In a year of flying to technology conferences to report on mobility trends for this blog, last week, I finally saw my first conference app that functions as a kind of portable, digital program guide. Hats off to PhoCusWright, the big travel industry show with a focus on technological innovations, for making available [...]