The Yin and Yang of Social MediaThe Yin and Yang of Social Media was the theme of my luncheon keynote presentation at the 2012 Receptive Services Association of America Summit conference held February 7, 2012 at the Hyatt Regency New Orleans. Many thanks go to Best Western International for their sponsorship of the event. For most, few topics are as confusing as social media, so I decided to incorporate...
As part of our Forecast 2012 series, we turned to our always opinionated Twitter fans for their thoughts on the biggest tech. trend for tourism destinations, DMOs and CVBs in 2012. posted in Future Watch by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will...
Facebook and Twitter dominate our social lives, both personally and professionally. But as we move into 2012 an odd pattern is developing. More and more destinations are experimenting with other social sites to deliver a more relevant message. posted in Future Watch by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While...
Every social network is the same. And all social users are on every network. And if not, they would certainly love to visit Facebook via a convenient Twitter cross-post, right? Wrong. posted in Cruise by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be...
The past year has been an interesting and very successful one for Simpliflying with a number of new client acquisitions and tons of exciting free resources such as infographics and Top 10 case-packs posted regularly to the blog amongst other things. At the brink of the new year, we relive ten of the most popular articles on SimpliFlying in 2011: 10. Social seating: Have you read about...
Our friends at Eezeer have analysed the Twitter habits of airlines as well as their fans/customers for the month of November and have produced the Monthly Twitter Report in continuation with their monthly coverage and analysis of the dynamic social media landscape for airlines. At the close of the year, it’s worth pausing to consider how quickly the social landscape has evolved...
Visit Sweden has gone social. Really social. Rather than continue the pattern of boring tweets and wall posts about the weather, the Swedes have turned their Twitter account over to regular Swedish citizens. posted in Social by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would...
Linking cultures. Connecting people, ideas and discovery. As we celebrate World Tourism Day, take time to think about how tourism truly connects cultures, and makes our world just a bit smaller. posted in Advocacy by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for analytic benchmarking in the destination marketing...
If you still need proof of whether social media matters or not, you only have to look at the turnout for this year’s votes for the 2nd SimpliFlying Awards for Social Media Excellence. By the time voting closed after 2 weeks of stiff competition, more than 30,000 votes had been submitted from over 4500 cities. And this was after having shortlisted the Top Nominees from close to...
SimpliFlying is back with the Monthly Twitter Report for airlines (in partnership with Eezeer) for August 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines. After close to 6 months of reporting monthly on how airlines are using Twitter, we can safely say that apart from Facebook, Twitter is the social media platform of choice...