An event like the Olympics makes all media, including social media, light up like a Christmas Tree. Everybody’s talking about it, and that’s exactly what we want. Instead of adding to the noise, our strategy for social media during the games focussed on supporting and encouraging key influencers while leveraging our own network. Listening Tourism in BC related social media volume during...
Today, a number of airline accounts were hacked. First, NYC Aviation pointed out that United Airlines was sending out malicious tweets. Later, I received a Direct Message from Brussels Airlines, with exactly the same message, with the URL taking users to a sexual enhancement website. Staying true to the real-time nature of social media, within minutes, the news of hacking was doing rounds all over...
If you’re already up and running on Twitter, Facebook or other social media tools, a great way to augment your social media efforts is by tapping on one of the hottest trends around, location based services (“LBS”). Location based social networking is something VERY well suited for airlines. Just like “Tweets” was the buzzword of 2009, by the end of 2010, I expect “Mayor”...
Now that you’ve had a chance to digest the imperatives of a social media policy from my article last week entitled “Five Imperatives For Your Airline’s Social Media Policy“, we decided to write a follow up post with additional considerations for inclusion. Again, these are must-have elements that make your social media policy very user-friendly. Objectives – Talk about...
It’s the long weekend in many countries. Canada, US, most of Asia-Pacific are on a holiday. Yet, it’s very nice to see that airlines are listening. Chris Brogan tweeted today that he’d pay JetBlue $7,200 for one year of unlimited flying “pass”. And @JetBlue immediately replied that they’re “listening”. Somewhere else on Twitterland, Christi Day...
I’ve been a guest writer for Mashable.com for a few months now, and my latest article was about how airlines can drive revenue from social media. Those of you who’ve attended my keynote presentation (view slides) on the topic know that I classify this as the holy grail for airlines – something not many have been able to achieve, and there are no “numbers” released from...
So you’ve got a sizeable social media presence for your airline over the past year. And now, the employees are starting to participate too. But there’s a constant tug of war, between Legal, Corp. Comms and Marketing – on how employees should and shouldn’t participate in social media. The solution? An airline-wide social media policy. What is a social media policy, you ask? ...
KLM on Twitter – Earlier today we noticed a quiet, yet intriguing post from the social team at KLM: Make new friends on board by tweeting a hashtag with your flight details and searching that tag #mmddKLxxx e.g. #0204KL641 And while we don’t have much more to go on than the tweet itself, we quickly imagined an entire campaign built around this simple idea. Let’s face it, the majority...
So you and your team have been driving social media strategy at your airline or airport for over six months. You’ve managed to get over 5,000 fans on Facebook, you Tweet regularly, may be even have an iPhone app and have a ton of proposals already in mind to implement. Awesome! Now, what? You do realize that it’s the in-flight experience that makes or breaks a customer relationship, right?...
Advertising and exercising in one. Sand-Printer like a giant die cutter – For today’s edition of Travel Trends, let’s look at an invention that is certainly not hi-tech. Enter the Sand Printer. Or, the Beach Hamster (copyright pending). A giant wheel with lettering on the outside of the rim. As the rider, or victim, rolls down the beach, a nicely typed message appears in the...