OTAs in China: Consumers Look, But Will They Book? September 29, 2011 New PhoCusWright report explores traffic volume and visitor behavior across key online travel categories in China In the battle to attract Chinese travelers, online travel agencies have the upper hand, at least in terms of bringing consumers to their websites. According to a new report from PhoCusWright, the OTA category...
Online Travel in Australia: Will Meta Measure Up? September 22, 2011 PhoCusWright report reveals the limited reach of metasearch in Australia's online travel landscape Travel is one of Australia's most popular Internet categories, and the country's online travel penetration rate is the highest in all of Asia Pacific. Yet within the category, there is great disparity in the amount of...
Evolution of Google Travel Search – What’s Next September 20, 2011 Read the September 15 FYI, Google – ITA's Moment of Truth The PhoCusWright Conference, November 2008: Google's managing director, travel, Rob Torres discovers that Google has some work to do on travel search, as he states: "The biggest eye opener for me here is how so many people believe that our search for travel...
Google – ITA's Moment of Truth September 15, 2011 By Carroll Rheem When Google announced its intention to acquire ITA Software in July 2010, most travel industry players knew – whether or not they wanted to admit it – that change was in the air. The announcement may have been tied to a company highly specialized in one product and geography, but it signified a...
GDSs: Dinosaurs or Keys to the Future September 1, 2011 Global distribution systems (GDSs) have been the backbone of travel distribution for decades, yet the emergence of newer, cheaper technology has long had critics sounding the death knell. But are the GDSs truly on the way out, or are rumors of their demise exaggerated? With the industry's current direct connect and Open AXIS initiatives...
By Douglas Quinby On August 24, we conducted a webinar presenting results from our latest research on social media in travel. We frequently poll our online audiences, and we asked one question that got some pretty exciting results. I wanted to find out if attendees, who primarily comprised marketing and distribution professionals in the travel industry, viewed Facebook as a valuable source of converting...
Travel Website Visitor Traffic in China: We Ain't Seen Nothing Yet August 25, 2011 China's travel market – the second largest in APAC – is also among the fastest growing in the region; however, online penetration remains relatively low. A new report from PhoCusWright finds that the travel category attracts just 14% of China's Internet users. Created in partnership with global digital...
Traveler Reviews: As Rate Returns, Traveler Sentiment Slumps PhoCusWright Webinar and report explore traveler sentiment and how social media impacts online travel August 18, 2011 Guests are returning and rates may be improving, but as the hotel market makes its gradual recovery it also faces a tougher customer. A new report from PhoCusWright finds that travelers' sense of satisfaction is...
Shorties but Goodies: Average Trip Length Declines, Paradoxically Signaling Recovery August 11, 2011 After a sharp cut in extraneous long weekends and short trips during the depths of the recession, trips of three nights or less are making a comeback, according to PhoCusWright's Consumer Travel Report Third Edition. And while a decline in average trip length may seem like bad news for travel...
Online Traveler Review Volume Continues to Grow August 4, 2011 A new report from PhoCusWright reveals that online hotel review volume expanded significantly in 2010, as traveler opinion plays an increasingly powerful role in the online travel search-shop-buy process. PhoCusWright's Social Media in Travel 2011: Traffic, Activity and Sentiment analyzes nearly 2.9 million online traveler reviews,...