JetBlue has established itself so firmly as a star in social media that it needs no introduction. Unsurprisingly, they were voted to the first position in the April round of SimpliFlying Heroes, receiving an overwhelming 82% of the votes. We reached out to Morgan Johnston, who heads JetBlue’s social efforts, and he most kindly obliged us with some tidbits about JetBlue’s social media efforts. Morgan... 

JetBlue has established itself so firmly as a star in social media that it needs no introduction. Unsurprisingly, they were voted to the first position in the April round of SimpliFlying Heroes, receiving an overwhelming 82% of the votes. We reached out to Morgan Johnston, who heads JetBlue’s social efforts, and he most kindly obliged us with some tidbits about JetBlue’s social media efforts. Morgan... 

The independent hotel portfolio of Xotels reports strong REVPAR results for the first quarter of 2012. Both January and March showd growth across the board, where February more or less flat vs. 2011. The forecast for Q2 2012 is very promising and looks to bring us record revenues. 'In the aftemath of the European debth crisis the hotel market in Europe is recovering well. Both our city and resort... 

Not just any sign, but a giant sign. Preferably one with really, really big letters. A sign that tourists cannot stay away from. A sign that photographs well. A sign that will show up on Instagram, Pinterest and Flickr. posted in Ideas by Troy Thompson Leave A CommentPopular: Keeping Tourism Marketing Simple It is the first step in the path to confusion. Presenting too much information, too quickly.... 

Editor’s Note: This post originally appeared on the SimplyMeasured blog. SimplyMeasured is a social media analytics company. Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook. If your brand is experimenting with this tactic, analyzing it against other content types is an effective way to measure performance and... 

Editor’s Note: This post originally appeared on the SimplyMeasured blog. SimplyMeasured is a social media analytics company. Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook. If your brand is experimenting with this tactic, analyzing it against other content types is an effective way to measure performance and... 

“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago” With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a guest.   In keeping with our usual format,... 

“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago” With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a guest.   In keeping with our usual format,... 

While we’ve been releasing a great amount of research on how airlines have been driving results and engaging customer through social media, how airports do it has mostly been an enigma. The wait is over. ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of all passengers travelled through a social media enabled airport and there has... 

While we’ve been releasing a great amount of research on how airlines have been driving results and engaging customer through social media, how airports do it has mostly been an enigma. The wait is over. ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of all passengers travelled through a social media enabled airport and there has...