Blog Archives

Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14

sfawards14 simpliflying awards 2014 finalists voteBack for the 5th time, SimpliFlying Awards are bigger and better than ever For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United States, Europe, Asia, Middle East and Australasia. (Note:

The post Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14 appeared first on Simpliflying and was written by SimpliFlying.

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SimpliFlying

SimpliFlying

At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you’re keen to tap our expertise, email us at helpmesoar@simpliflying.com

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[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

state-of-airline-marketing-report-featured-simpliflying-2014The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report

The post [Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies appeared first on Simpliflying and was written by Shubhodeep Pal.

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Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

He can be reached at shubhodeep@simpliflying.com.

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Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

airline-marketing-benchmark-british-airways-look-upJointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

The post Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

He can be reached at shubhodeep@simpliflying.com.

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Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

airport-marketing-benchmark-report-simpliflying-sfo-route-launchIn a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

The post Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Building Customer Focus into Organizational Silos

Clients often approach our firm with notions of destroying existing organizational silos. But often the silos need to be connected — not destroyed.

The post Building Customer Focus into Organizational Silos appeared first on Travel 2.0 Consulting Group.

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The Hidden Meaning Behind Handwritten Signs

Why do we see handwritten signs and what are they a signal of?

The post The Hidden Meaning Behind Handwritten Signs appeared first on Travel 2.0 Consulting Group.

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About three decades ago a similar thing happened to the Swiss watch industry when…

About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments. Steve took our Jobs, says Finnish Prime Minister | Cult of Mac Most of us couldn’t have(…)

The post About three decades ago a similar thing happened to the Swiss watch industry when… appeared first on Effective Digital Marketing Solutions.

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Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates

World-Cup-2014-Brazil-Stadium-Maracana.jpgIn the age when there are over 200 airlines on Twitter, and numerous more on Facebook and other social mediums, an airline’s brand persona is often determined by its latest Tweet. What might pass off as a whim on a personal Twitter account often gets closely associated to the brand, when tweeted by an airline. And marketers

The post Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates appeared first on Simpliflying and was written by Shashank Nigam.

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Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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How to Avoid Negative Guest Reviews Online

Avoiding negative reviewsNo matter how much you are on top of your game, and how hard you try, sometimes things simply do not go as planned. No worries, it is natural that mistakes or mishaps happen from time to time.

The question is what are you doing about it? How are you handling the situation to avoid getting a negative review online. You need a good hotel reputation management plan to deal with such situations. Do you stick to just the basics or do take it to another level?

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Using Better Data to Create Better Experiences

Asking better questions and creating better data is a challenge that we help our clients address by identifying and avoiding data gaps.

The post Using Better Data to Create Better Experiences appeared first on Travel 2.0 Consulting Group.

Posted in Blog, Syndicated