Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and →
The post [Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN appeared first on Simpliflying and was written by Shubhodeep Pal.
Over the last 18 months I have sat back and observed the heated debate over open booking. My strongest critic of this debate is not about the pros and cons (though I will share that in a moment), but on how definitions vary across articles and thus cloud the very essence of the debate. So […]
As a consultant over the last 19 years, I have traveled a great deal, but my travel experiences have mostly been sheltered from the challenges faced daily by the average traveler. This is particularly true as a top status frequent flyer with my favorite airline, traveling business class internationally and using CLEAR to bypass security […]
For many years marketers have known that if they could just get the right offer at the right time in front of their customers they could increase conversion dramatically. Similarly,[...]
Once again EyeforTravel is hosting the Mobile and Social Media Strategies for Travel conference in San Francisco (March 17-18). And I am honored to be on the of the judges[...]
The first two months of 2014 has seen some exciting moments for SimpliFlying as our CEO, Shashank Nigam, was featured on BBC and Channel News Asia sharing his take on the Singapore Airshow. In addition to the usual excitement around airplane deals, this year’s Singapore Airshow explored aviation from interesting angles including how can →
The post SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more! appeared first on Simpliflying and was written by Li Guen.
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. Could Virgin →
The post Airline Marketing SimpliRecap: Virgin America’s in-flight Social Network, KLM introduces social payments, British Airways’ heart-warming ad appeared first on Simpliflying and was written by Shubhodeep Pal.
On February 17, 2014, as Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike started sharing information online at the speed of light. It didn’t help that the airplane started “squawking 7500″, aviation radio-speak for a hijacking alert. Once the aircraft had landed — with only 10 minutes →
The post Ethiopian Airlines Hijacking to Geneva – Lessons in social media crisis management #ET702 appeared first on Simpliflying and was written by Shashank Nigam.
Editor’s Note: This is a guest post by Martin Daniel of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among →
The post A Statistical Analysis of How American Airlines is Mastering Customer Service on Twitter appeared first on Simpliflying and was written by Martin Daniel.