Blog Archives

British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

British Airways visit soonImagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of

The post British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

southwest-airlines-funny-flight-attendantSouthwest Airlines is the talk of the internet once again. And deservedly so.  The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the

The post 5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video appeared first on Simpliflying and was written by Shubhodeep Pal.

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Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.

His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

ICYMI: How iBeacons Will Change the Travel Industry – Slides and Recording

For all of those that joined me on the webinar on Thursday, thanks for attending. We had an active group with lots of questions and we got to most of[...]

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Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

airport-marketing-heathrow-airport-personal-shoppers-simpliflyingEditor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant

The post Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more! appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.

His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Google Travel’s Grand Plan?

Here is my comment on today’s Skift article about Google Travel: The main reason Google might well succeed in the long term is that they seem to approach travel without the preconceived notions and even terminology of the travel insiders. None of these major players have over nearly twenty years of trying truly been able(…)

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Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

Turkish Airlines Widen Your World blogIn February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted a dog’s statue where the nose was clearly worn out. He realised that it was because you’re supposed to be showered with good luck by rubbing the nose. Instead of just sharing this travel tip with his Facebook friends or

The post Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

airline-marketing-benchmark-report-april-2014Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

The post Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.

His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

Boeing Randy Tinseth future of aviationRandy Tinseth has an enviable job if you are into aviation – as the Vice President, Marketing for Boeing Commercial Airplanes, he gets to travel the world, painting the vision of what the future of aviation would look like. Many aviation enthusiasts enjoy reading his more informal insights that he shares on his blog regularly

The post [Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

Register Now: How iBeacons will Change the Travel Industry – April 10th

Join me on Thursday April 10th at 1pm ET/10am PT for a webinar to learn how Bluetooth LE and Beacon technology will impact the traveller experience and hotel, airport and[...]

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The power of instant gratification, and why it’s still important in airline branding

welcome giftI was recently in New York City, to deliver the SimpliFlying-Skift MasterClass, and I stayed at the Marriott Downtown in Manhattan. It’s a great property, and I had an enjoyable stay. Though, on the drive back to Canada, I kept thinking about a conversation I had with the concierge… When I hit Platinum level in

The post The power of instant gratification, and why it’s still important in airline branding appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

Tagged with: ,
Posted in Blog, Syndicated