Now, if you could only pack your clothes in 0 bags. I like Delta. I really do. They have been doing some great work over the past year in terms of online, design / branding and general flying. However, as a legacy carrier, at this point the biggest legacy carrier, Delta falls into the unfortunate position of having to follow the lead of every other legacy carrier when it comes to fees. Make no...
Email Benchmarks – Everyone loves stats and benchmarks, and the “Q1 2009 Email Trends and Benchmarks” report by Epsilon does not disappoint. The report covers a wide range of industries, but for our purposes skip to the bottom of the charts and pay close attention to the ‘Travel/hospitality’ industry numbers. Solid numbers to benchmark your current email campaign: http://www.emarketer.com/ Twitter...
We have to get this blog up to 88mph! Earlier this month, I was asked to present on the subject of social media marketing to our members at VISIT DENVER. As usual, it was a great group and a very good conversation on how to start or continue a social media marketing campaign. Where should I start? What should I talk about? What about Facebook? And so on. While we talk frequently about the execution...
DMAI’s Annual Conference starts Tuesday in Atlanta and half of the Travel 2.0 team (Troy) will be there! Aside from a solid looking program, we are looking forward to seeing and meeting so many of our industry peers, comrades and readers. Plus, we will…like 287 other attendees…be tweeting as much as possible during the show. I mean, why else would you go to a conference? So, follow...
More pop culture fun on the Travel 2.0 blog. Many of you have been wondering…some of you even calling the police to file a missing persons report…where are the new posts from the Travel 2.0 blog? Well, when the United Nations requests a report on ‘The Benefit of Twitter for the Travel Industries of Developing Countries in Africa’, you just can’t say no. No? You did not...
You know what subject we don’t talk enough about on the Travel 2.0 blog? Twitter. I hear it is going to be really hot this year. Recently, yours truly, was asked to take Travel 2.0 international for an interview with the Pacific Asia Travel Association’s (PATA) Compass magazine. Naturally, we were flattered and agreed, thinking a trip to Thailand would be a lovely break from the states. ...
Oyster V. TripAdvisor, a battle to the death. Tip of the hat to @davitydave for letting a lot of us know about Oyster.com. Thanks David. Its name is Oyster Hotel Reviews (www.oyster.com). Aided by allegations that the popular TripAdvisor (www.tripadvisor.com) has been manipulated and distorted by less-than-objective opinions sent to it by hoteliers and others, Oyster has hired “professionals”...
Taking Twitter beyond just Twitter.com. After our extremely popular, ‘hey, why aren’t you doing this?’ post on Twitter entitled ‘How the Travel Industry Should Use Twitter,’ a sequel was inevitable. And frankly, we owed it to you. The one thing we did not talk about in that previous post is how VISIT DENVER…my day job…is adopting Twitter into it’s social...
As we discussed last week Google City Tours presents yet another challenge to the travel industry and should cause all of us to re-think our place in the travel planning funnel. That discussion was highlighted by the acknowledgment that for the majority of the industry, content is the still a point of differentiation. Open source content, breaking out of the walled-garden that is your website,...
Yeah, Google beat you to it. Those of you following @travel2dot0 on Twitter got a head start on our regular Travel 2.0 blog readers yesterday with the short tweet about the new Google Labs product dubbed Google City Tours. RT @wilhelmus New from Google labs: City Tours – DMO’s and travel industry take note… http://cli.gs/7p0b8q But, 140 characters is just not enough space to convey...