I really think the site should have been orange...for cheese. As we continue our week-long case study series, a look at the update to the Visit Philly site. Homepage only for today. However, before getting into a review of the site, let’s touch briefly on the domain name change from gophila.com to visitphilly.com. I am sure there are several reasons and plenty of zeros about why visitphilly.com...
The new VisitPhoenix.com homepage. As we start into a new year, we felt it proper to review a group of CVB / DMO sites with the purpose of jump-starting your 2010 with some good and bad interactive strategies. Hopefully, more good than bad. We have already examined the sequel to the Visit California site in Case Study: Redesign With a Vengeance. For this entry, let’s take a look at the revamped...
Dear Delta and Continental, We, the American flying public, have put up with a lot to get from point A to point B. Surcharges, reduced servings of nuts, less leg room, bad movies plus an almost constant pattern of inept employees. But, through it all we gave you the benefit of the doubt. While we are certainly guilty of being a bit naive from time to time (we apologize for packing all of those...
Yippee-ki-yay. Like a Hollywood actor who keeps reinventing himself, the California Travel & Tourism Commission is back with another site update for Visit California. This time, the site has taken a few years off by going back to a simpler time of engaging photos, clear links and few distractions. Could this be the best performance to date? Let’s review the update. For those of you...
Just the facts – A great post from our often quoted friends at the Center for Media Research, facts you can use during your reports, speeches and water-cooler arguments during 2010. Ah, we love stats. Mobile Phones U.S. mobile phone users 13+: 223M Number of mobile Web users: 60.7M (up 33% from 2008) Percentage of mobile devices that are smartphones: 18% (up from 13% in 2008) Percentage of...
I am pretty sure we only have one. (Editor’s Note: The following blog post was first published on Tnooz.com. This is the author’s original post.) When approached to become one of the initial contributors to Tnooz I was understandably flattered and naturally began thinking about my first post. What is my agenda for the site, what do I say, what is my voice, my goal, my cause, what...
The Denver Zoo on Google Place Pages. Late in the afternoon on Friday, Google quietly rolled out a new Google Maps product aimed at creating a richer map browsing experience for the consumer. Enter Google Place Pages, exit Yelp. The new offering is nothing short of a reference library for every place on the planet. Yeah, not just the U.S., not just businesses, everything. Or from the Google Blog...
Get it? Nooz instead of news. A few weeks ago a good friend and colleague of mine, Kevin May (formerly of Travolution) sent yours truly an odd and cryptic little email in reference to a new venture. Never missing an opportunity to tell a Gunners fan that Liverpool is four places above them in the table (sorry American readers, football talk), I gladly accepted. After a fantastic conversation, I...
Well kiss my grits, that is a beehive. Utah Rolls Out a New Look – Our neighbors to the West have introduced a new, and fully-functioning version, of Utah.travel…just in time for the ski season push in the Beehive State. I know, beehive…look it up. After using a heavily modified splash page, for what seemed like years, the team at the Utah Office of Tourism has built upon their...
Augmented Reality Is What Is Next – ‘AR’ for short. We certainly did not coin the term or even break the first story about AR, but the possibilities of AR seem to be an excellent answer to one of the more popular questions that Mo and I get asked frequently…so, what is next? Honestly people, can’t you just be happy with Twitter? Well, we have talked previously about...