As the few remaining days in December fall off the calendar, we find ourselves feeling a bit sentimental. In an effort to help jump start your productivity in 2012, we have compiled a list of our favorite posts, stories and thoughts from 2011. posted in Random Thoughts by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While...
Visit Sweden has gone social. Really social. Rather than continue the pattern of boring tweets and wall posts about the weather, the Swedes have turned their Twitter account over to regular Swedish citizens. posted in Social by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would...
For many DMOs and CVBs, a social media agency is a needed resource for strategic advice and experienced execution. But even when hiring an expert, our own restrictions on the campaign can erode the success before the first retweet. posted in Social by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network....
For all of those that dream of travel, there is an equally passionate group that dream of a career in tourism. And while it is still work, it is a profession we are lucky to be a part of. posted in Random Thoughts by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would certainly love...
A review of our Metrics That Matter presentation from the eTourism Summit. Utilizing benchmarked data from 20 DMOs and CVBs, the presentation identifies trends within mobile, BRIC and visitation. posted in mark by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would certainly love...
You’ve got mail! And, if you are like most consumers, a lot of it is junk. But there are 3 simple and quick steps you can implement to fix your email marketing campaign. posted in Email by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would certainly love to visit Facebook...
Destinations are facing numerous challenges, from social media to funding, however, a collaborative approach to benchmarking can build the foundation required to sustain and strengthen DMOs and CVBs. posted in mark by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for analytic benchmarking in the destination marketing...
A project five years in the making, mark is the new standard for analytic benchmarking in the destination marketing industry. More than another data report, mark provides the answers you have been searching for. posted in mark by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for analytic benchmarking in the destination...
Negative comments. A local crisis. That never-ending news story. Sooner or later, your social presence will encounter the negative side of Facebook. But with the right strategy, your response can turn a negative into a positive. posted in Social by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for analytic benchmarking...
Bloggers. You love them and hate them. They have the ability to turn your brand into the next social darling. But they won’t stop asking for comps. So, how do you find and build a relationship with a blogger? We have some answers. posted in Marketing by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for...