A project five years in the making, mark is the new standard for analytic benchmarking in the destination marketing industry. More than another data report, mark provides the answers you have been searching for. posted in mark by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for analytic benchmarking in the destination...
Negative comments. A local crisis. That never-ending news story. Sooner or later, your social presence will encounter the negative side of Facebook. But with the right strategy, your response can turn a negative into a positive. posted in Social by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for analytic benchmarking...
Bloggers. You love them and hate them. They have the ability to turn your brand into the next social darling. But they won’t stop asking for comps. So, how do you find and build a relationship with a blogger? We have some answers. posted in Marketing by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for...
The conference hangover. Full of ideas, notes and new friends, but cringing at the thought of implementation, budget and resources. Is the issue truly one of resources? Or have destinations simply lost focus in the sea of endless digital opportunities? posted in Marketing by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new...
Linking cultures. Connecting people, ideas and discovery. As we celebrate World Tourism Day, take time to think about how tourism truly connects cultures, and makes our world just a bit smaller. posted in Advocacy by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for analytic benchmarking in the destination marketing...
An increasingly popular marketing tactic for the tourism industry, QR codes provide a unique link between the physical world and a limitless supply of digital content. Here are four of our favorite uses for QR codes in tourism and travel marketing. posted in Mobile by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard...
The QR code, perhaps the most over-hyped, misunderstood, and potentially impactful technology available to marketers today. To help guide your QR campaign, we have pulled together 8 tips for a great QR campaign. posted in Mobile by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for analytic benchmarking in the...
The rush of a conference. New ideas, new peers, free stuff. But for all our positive thoughts and company changing bravado, something happens on the flight home. To prevent the post-conference drop, here are 13 things to do after a conference. posted in How To by Troy Thompson Leave A CommentPopular: Introducing mark, the Answer Report A project five years in the making, mark is the new standard for...
In July, Washington became the only state in the nation with no state-funded tourism office. Charyn Pfeuffer wants to change that with a unique approach to tourism marketing in the Evergreen State. posted in Guest Post by Charyn Pfeuffer Leave A CommentPopular: DMO Strategy: Technology or Inspiration? The conference hangover. Full of ideas, notes and new friends, but cringing at the thought of implementation,...
A highlight on the busy tourism / technology calendar, the eTourism Summit has a history of great speakers and better networking. We sat down with Jake Steinman for 5 questions on attendees, speakers and the Googleplex. posted in Conversations by Troy Thompson Leave A CommentPopular: DMO Strategy: Technology or Inspiration? The conference hangover. Full of ideas, notes and new friends, but cringing...