Apparently, this year really is the year of mobile. As so many of our DMO and CVB peers scramble to get anything, and in most cases everything, into an app they are forgetting a key consideration. posted in Mobile by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the...
Small is the new big. And for ad agencies, ideas, not content, is king. Call it a gut feeling, but in 2012, the unique ideas in destination marketing are coming from smaller shops and freelance talent. posted in Future Watch by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism...
Every social network is the same. And all social users are on every network. And if not, they would certainly love to visit Facebook via a convenient Twitter cross-post, right? Wrong. posted in Cruise by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be...
As we enter 2012, Facebook is busy introducing the masses to the Timeline. And while the new feature looks great, it means a change in approach for marketers on Facebook. Time to adapt or quit. posted in Future Watch by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product...
As the few remaining days in December fall off the calendar, we find ourselves feeling a bit sentimental. In an effort to help jump start your productivity in 2012, we have compiled a list of our favorite posts, stories and thoughts from 2011. posted in Random Thoughts by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While...
Visit Sweden has gone social. Really social. Rather than continue the pattern of boring tweets and wall posts about the weather, the Swedes have turned their Twitter account over to regular Swedish citizens. posted in Social by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would...
For many DMOs and CVBs, a social media agency is a needed resource for strategic advice and experienced execution. But even when hiring an expert, our own restrictions on the campaign can erode the success before the first retweet. posted in Social by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network....
For all of those that dream of travel, there is an equally passionate group that dream of a career in tourism. And while it is still work, it is a profession we are lucky to be a part of. posted in Random Thoughts by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would certainly love...
A review of our Metrics That Matter presentation from the eTourism Summit. Utilizing benchmarked data from 20 DMOs and CVBs, the presentation identifies trends within mobile, BRIC and visitation. posted in mark by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would certainly love...
You’ve got mail! And, if you are like most consumers, a lot of it is junk. But there are 3 simple and quick steps you can implement to fix your email marketing campaign. posted in Email by Troy Thompson Leave A CommentPopular: Stop Cross-Posting Social Updates Every social network is the same. And all social users are on every network. And if not, they would certainly love to visit Facebook...