The contest. Is there a more ubiquitous and often uninspiring campaign tactic in use by our tourism peers? Luckily, we have found 3 brilliant contest campaigns that break the ‘enter to win’ mold. posted in Marketing by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism...
As part of our Forecast 2012 series, we turned to our always opinionated Twitter fans for their thoughts on the biggest tech. trend for tourism destinations, DMOs and CVBs in 2012. posted in Future Watch by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will...
Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs are struggling to promote their tourism assets to the right audience. For the Seattle CVB the solution is Klout. posted in Social by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as...
I knew it was an issue. A feeling shared by many of my peers within the tourism industry. A deep, dark secret that few will admit to. The painful guilt that arises from ignoring social media. posted in Social by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the...
Pinterest has got me thinking. And, specifically, Joe Vargo has got me thinking. Considering the implications of this new content curation site. A visual scrapbook of travel plans, that frankly, do a better job of inspiration than 99% of DMO websites. posted in Social by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While...
Facebook and Twitter dominate our social lives, both personally and professionally. But as we move into 2012 an odd pattern is developing. More and more destinations are experimenting with other social sites to deliver a more relevant message. posted in Future Watch by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While...
2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the U.S. will be a challenge, Brand USA’s greatest demand may just be saving your DMO. posted in Future Watch by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product...
Destinations have always stretched the truth. The mountains are just a bit taller, the air slightly cleaner and nightlife is always so much more vibrant. But being something you’re not has consequences. posted in DMOs by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product...
Look, let’s be honest, the whole .travel idea did not really go over that well. And it looks like ICANN is repeating the mistake with the new TLD policy (.anything). But what if I told you these new domain names could fund your DMO. posted in Technology by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting...
Apparently, this year really is the year of mobile. As so many of our DMO and CVB peers scramble to get anything, and in most cases everything, into an app they are forgetting a key consideration. posted in Mobile by Troy Thompson Leave A CommentPopular: Forecast 2012: Supporting Brand USA 2012 will be a critical first year for Brand USA. While promoting a nation as diverse in tourism product as the...