What is the difference between a great conference speaker and an poor one? The great speaker got paid to speak.

The post Why You Are Paying Me To Speak appeared first on Travel 2.0 Consulting Group.

DMOs and CVBs create a lot of questions when developing marketing and advertising campaigns. But what if they started creating more answers?

The post Stop Creating Questions and Start Creating Answers appeared first on Travel 2.0 Consulting Group.

The tourist is leaving behind a trail of valuable information and data. And the tourism destination, the DMO, should be capturing and utilizing this data.

The post Time to Own Something appeared first on Travel 2.0 Consulting Group.

A look at 3 strategic website lessons for tourism organizations redeveloping their website strategy and design.

The post 3 Strategic Website Lessons from Los Angeles and Illinois appeared first on Travel 2.0 Consulting Group.

Where should I start my DMO or CVB’s mobile strategy? App, website, text campaign? Use this simple guide to determine your mobile strategic direction.

The post How Should I Start My Mobile Strategy? appeared first on Travel 2.0 Consulting Group.

How blogging built my expertise, connected me with peers and kept me humble as I launched the Travel 2.0 Consulting Group.

The post Why Blogging was the Best Business Decision I Ever Made appeared first on Travel 2.0 Consulting Group.

A behind-the-scenes look at our internal strategy for consulting and why we are now offering on-demand tourism consulting.

The post Why (and How) I am Renting Out My Brain appeared first on Travel 2.0 Consulting Group.

Why is travel-enticing content important, and what factors are causing tourism destinations to shift their content strategy?

The post Why Focusing Your Content Strategy is Critical for Success appeared first on Travel 2.0 Consulting Group.

A step-by-step look at how we create a Travel-Enticing Content Model for our DMO, CVB and NTO clients.

The post How We Move Clients Toward a Travel-Enticing Content Model appeared first on Travel 2.0 Consulting Group.

Using why, what and how to clearly define travel-enticing content, ultimately moving prospective consumers closer to the moment of travel.

The post Defining Travel-Enticing Content appeared first on Travel 2.0 Consulting Group.