Time for some data on Handhelds and the Here and Now Web: 91% of Cell phone users keep their phones within arms reach 24/7 (Mary Meeker - Web2 Summit, November ‘08). Technology is continually evolving and data on phones is near universally available. Those without data, no worries they will have it, people upgrade their phones every 18 months! iPhone is already pushing over 50% of data on cell... 

Ever learn of a great party that you weren’t invited to? That’s how Google must feel about the conversations happening inside Twitter every minute of every day. It’s a closed party and Google Search bots can’t see the conversation. How we talk about Search When people talk about looking something up on the Internet they often ask, “Did you Google it?” In the near... 

Yesterday’s post, Mastering Four types of Social Communications on the Web introduced listening, responding, communicating and engaging as the four types of social communications on the Web. Take a good look at the success your organization is having with each type of social media. If you are not doing a good job in one or more of these areas, you may need to distribute the task of social media... 

It is important that tourism businesses and regional marketing organizations build up digital assets (words, photos video, audio) but it’s more important to know how to use them. How to use your digital assets Understanding how to use your media on the social Web to boost your business requires a clear understanding of the 4 types of social communications your business can use on the Web: ... 

Every Traveler has an Audience When planning your marketing this year, remember that every traveler has an audience. Do what you can to make it easy for them to reach their audience and share their great travel experience with their audience: make it easy to upload and share photos, stories, video by giving access to free or almost free wifi high speed internet. post signs encouraging guests to connect... 

Hint for Tourism DMO and regional marketing organizations: use images from your region . . . or you run the risk of significantly damaging your credibility. When the province of Alberta spent over 20 Million dollars on their advertising campaign, they didn’t ensure that the media company chosen for the project would use images from within the province. As a result, images of Northumberland Beach...