Introduction This guest post is about how to create a website specifically created and optimized for people using the Internet from mobile phones. To make sure this is perfectly clear, we’ll be talking about two different sites: your “normal” website (e.g. www.example.com) and your “mobi” site (e.g. m.example.com). Your website is what one would normally see on the Internet,...
I’ve been a strong advocate of Twitter for quite a while. There are significant benefits for users, but not everyone needs access to the “here and now web” for communication. I’m becoming more convinced that only a thin minority of people will use Twitter as a communication platform in the future. Why Twitter isn’t for everyone “I don’t have the time”...
What are people talking about NOW It seems nearly impossible, but the travel product development and marketing & sales cycles are getting shorter and shorter due to the way we use technology I use Twitter Search on a daily basis to monitor conversations about: recession travel trends people talking about regional travel destinations green travel . . . and much more There are a number of tools...
Report on Luxury Travel during the current recession Results are from survey of over 2000 luxury travelers and over 200 luxury hoteliers. What is interesting is that the trends identified in this report have relevance for the entire tourism industry regardless of whether serving a luxury or budget traveler. I’ll highlight a few points I gleaned from the report, but you may want to download and...
How Travelers Think The main reason for not having success online is many business think about the things they want to share with their guests, rather than meeting their guests’ needs. Before reviewing your Web site, establishing or refreshing a social media strategy for your tourism business think about the last trip you went on and the kind of information and advice that was most useful. Did...
Who is your Ideal Client? Take a few minutes and describe your ideal client. In the travel and tourism industry painting a clear picture of who your BEST Clients or Guests are can help you avoid situations like those depicted above. Think of the buying behaviors and relationship triggers that satisfy the needs of this client. In your marketing messages, focus on meeting the needs of your ideal...
Of the different types of people your tourism business interacts with on the Web, the most important are Fans. Deerhurst Resort engages with their fans Deerhurst Resort in Huntsville, Ontario will be hosting the G-8 in 2010. With this important international gathering the resort is undergoing a number of upgrades and improvements. The enhancements included renovations to the Deerhurst Highlands golf...
With the relaunch of GlobeandMail.com and the regular Wednesday travel feature, we were delighted that Northern Edge Algonquin was featured in image and text in a story about a new travel trend… Glamping. For the past few days, the phone has been ringing like crazy as a result of this article. But the story just ends there. This article is about the beginning of this story. The purpose of this...
I recently jumped into work on a project involving a gathering of global significance on Greenland this July. Learn more and consider joining the social network at http://fireandiceceremony.ning.com You might even consider applying to join me in Greenland. The event is very small due to the remote nature of the event, but important scientists and story-tellers will be there with spiritual leaders...