Archives from author » todd-lucier

Small is Beautiful

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Over the past seven years I’ve written over 1500 blog posts (835 here). I’ve visited most of Canada’s provinces and territories and traveled extensively throughout Ontario helping tourism industry professionals get a handle on technology. In recent days I’ve been reflecting on where I want to invest my time and energy and the result of that reflection, in part; is that I will... 



The Future of Conferences: (TWIT video) Online Keynote Presentations

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The biggest challenge for delivering meaningful conference presentations with remote video is in engaging the audience from outside the room. I think later this year we’ll see a number of posts on how to give a great remote keynote, until then, consider the basics. If I had this video to shoot again, I’d take out the reference to powerpoint type presentations for Keynotes. I think PPT... 



Good enough just isn’t good enough

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Over the past few months I’ve been producing a weekly rant on a variety of subjects under the title – This Week in Tourism.  Helping tourism operators achieve high levels of consumer satisfaction by providing rich web-based marketing experiences and providing above average customer service is the focus of these 140 second videos. Over the past five months, I’ve produced a video each... 



How visitors to National Parks Use Internet

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Aivar Ruukel recently conducted a survey regarding internet use in National Parks in Estonia. The results showcase internet use of international travelers who visit National Parks and their use of internet in planning their visit and sharing the story of their visit on social media. The results of the survey give support to the often debated question of whether or not National Parks should provide... 



Social X Media = Social Media Success (twit video)

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What are you investing in? This Week in Tourism from Gros Morne Nat’l Park.  



Google.com +1 adds social to search results

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Facebook’s uniquitous Like button is almost ready to celebrate its first birthday.  Yesterday, Google launched the “+ 1” button to search results in the U.S., bringing real time social recommendations to search results.  Essentially, pressing the button on the Google search result is a way for users to vote for the search result.  Unlike the earlier social search experiment run... 



Still waiting on going mobile?Clear the cobwebs and get to work.

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Latest trends in mobile: over a third of folks are using Facebook with their handheld device. (that’s over 200 Million people!) Travelport reports more than half of business customers now use mobile technology for researching and booking hotels. 80% of these folks said mobile applications offering suggested restaurants and bars around the hotel location and a similar number want suggestions... 



Cutting the Cord (TWIT video – March 18, 2011)

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Todd’s had it with out of control costs for telephones. He wants to shift that budget for overpriced phone calls into something that better drives business – starting with online media! Todd explains the benefits of cutting the cord and going with a web based telephone service. Links: Toktumi HeadsetPlus.com  



Lights, Camera, Sound: Making Quality Video (TWIT Video)

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If you are interested in using video to differentiate tourism in your region or your business, these three basics are what you need to look after to produce video folks will watch. This video demonstrates the difference between 1080i and 1080p HD video, mic’d and unmic’d audio and shows the impact studio lighting can have. We kept the shot wide so you could see what we were up to.  



Calls to Action: They’re not just for Webpages

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What do you want your ideal guest to do for you?  Let ‘em know, with Calls-to-Action. You’ll be glad you did.