As the summer tourism season gets nearer, and marketing campaigns move into high gear, we’re investing in online multimedia to carry our message to our ideal guests. Maybe your DMO should be too! This month, we’ve been purchasing studio equipment to put polish on our video and audio and produce our own in-house video. Not only that, but because we know how important it is to tourism...
Looking for a great way to drive traffic to your tourism business? The latest monthly report on travel from Hitwise gives a clear reminder of the importance in providing accurate map listings and “driving directions” for tourism folk. 4 of Top 11 Most Visited Travel related Web sites are Maps The important take away: Be sure your listing on these sites is correct! Another important finding...
Often tourism operators are slow to adopt new technologies. But this wait and see attitude can leave the needs of the traveler behind. Like the downhill racers waiting at the gate for the start of their race, we should all recall the starters commands from the Olympics just prior to racing from the gate on the snowboard cross race – “Attention!” This is especially true now, with...
Travelers are social It’s called Social Media because travelers are social about their media consumption. Most travelers use a variety of social Web sites to watch video. By far the largest video sharing site is Youtube, but there are other places that your videos can get exposure too. Travelers using social MEDIA 42% Youtube 33% Facebook 27% Trip Advisor 73% search for photos on sites like...
The internet is social. We get that. But it’s also mobile, meaning people want to access “current information” any time they want it. That’s right, it’s the consumer or subscriber of the media that matters. If travelers want current media, the tourism industry has to start thinking about the best way to produce media in an ongoing, continuous story-telling fashion. The...
Rice University has published a Facebook study on Dessert Gallery (DG), a popular Houston-based bakery and café chain to assess “How effective Facebook marketing is on customer loyalty”. Researchers in the Rice study claim that Facebook Fan Page membership changed customer behaviour for the better. Facebook fans: Made 36 percent more visits to DG’s stores each month; Spent 45 percent...
I’ll be the first to admit it. I wasn’t an early adopter of Facebook. I stood on the sidelines and looked sideways at what I perceived to be a big time suck. I even used my geeky tech expertise to block sites like Youtube and Facebook from our office router, so our team couldn’t waste any time down in that black whole that was sucking up everyone elses time. How wrong was that?...
When Apple finally announced it’s iPad last month, it may have heralded in a new era in publishing. The video from Adobe and Wired Magazine give a glimpse into what has been a dream for publishing – something once only portrayed in movies, a truly interactive mobile media magazine experience. How will a touchscreen publication change the way we market travel and tourism? In the near...
There are three essential ingredients to getting started with video: shooting video (which was the focus of part 1 of the series) editing and producing video posting and sharing video Editing and Producing Video Editing and Producing Video is perhaps the most challenging aspect of getting great video online for your tourism business. It can be made a whole lot less challenging by doing things...
It’s too early to tell how successful Google Buzz will be, or even the full extent to how folks will us it. Starting off by opening the floodgates of social networking to over a hundred million Gmail addresses is certainly getting a lot of people to give the new social networking tool a workout, and it just could threaten a number of social media platforms. Heck, you can’t get away from...