My largest post ever is now live in four parts over at Tnooz. 2,500 words on "5 steps for a travel supplier looking to launch a social media strategy". 5 steps in four parts. Here they are with links to the individual piecesStep 1 - Decide who you want to talk to and what you want to sayStep 2 - Start monitoring social media. Make it a customer service and marketing priority Step 3 - Collect data...
TRAVELtech 2010 is on this Tuesday in Sydney (Aug 31). Registration details here. I will be tweeting all day with the hashtag #travtech from 9am.Speakers I am most looking forward to areOrbitz CEO Barney Harford and HotelClub President Jeremy Bellinghausen (but I am biased:) );Yahoo!7 CEO Rohan Lund on what their plans are with TotalTravel; Traveltainment boss Andy Owen-Jones on whether or not they...
In part 1 of my interview with TripAdvisor VP of Product Adam Medros we talked through the launch of the TripAdvisor Trip Friends product and the challenges/benefits of living in a Facebook world.In this part 2 we review the sociograph vs the tastegraph as a means for recommending. Recommendation through the sociograph means drawing advice and responses from those in the same social network as a...
After my BA Premium Economy experience I said that it was appropriate that Premium Economy was linked to the worded economy because the product is s step up from economy but is not a half way point of the Business class Product. Virgin Atlantic’s Premium Economy is a good looking product from a far but there are too many niggling problems and annoyances that take off the good looking shine and...
It has taken me a while to type it up but I wanted to share with you my interview with TripAdvisor Product Vice President Adam Medros on their (now not so new) Trip Friends feature that allows review and destination surfing on TripAdvisor to be combined with Facebook social search features.If you have not come across the Trip Friends product yet, it allows you to connect your TripAdvisor search to...
It has taken me a while to type it up but I wanted to share with you my interview with TripAdvisor Product Vice President Adam Medros on their (now not so new) Trip Friends feature that allows review and destination surfing on TripAdvisor to be combined with Facebook social search features.If you have not come across the Trip Friends product yet, it allows you to connect your TripAdvisor search to...
Madame BOOT is a long time consumer of the Knowledge@Wharton series. She has pointed me to this short but interesting post titled "In the Age of Mobile Networks, E-Commerce Gets Personal". The piece talks to how mobile networks will be an enabler or micro targeting. How the next generation of services such as 4square will be key to retailers be able to target consumers with individuated deals and...
Claire Hatton - Google's Industry lead for Travel, Local and Government in AU/NZ - spoke last week at the Asia Pacific Aviation Outlook Summit. In the speech she had a lot to say about mobile and a little to say about the ITA deal.On the mobile web Hatton's advice was clear - if you do not have a mobile strategy including an app, then get one. She said (and confirmed via twitter) that "mobile...
I will be speaking and tweeting today (Thursday) from the Australia Pacific Aviation Outlook Summit 2010 at the Four Seasons hotel in Sydney (Travel Technology & Distribution day). I am on stage at 235 pm on The role of airlines and distributors in the “inspiration funnel” and will be back at 440pm on a panel for Leveraging social media to create customer interaction and brand awarenessIf...