Note: After Shashank’s webinar on the importance of performing customer-service on social media last week, he received a number of questions from attendees who wanted to understand the specifics better. Some of the most relevant questions are answered below for the benefit of our readership. You can view the entire webinar here. Q: We have a number of customers complaining in social after not... 

Note: After Shashank’s webinar on the importance of performing customer-service on social media last week, he received a number of questions from attendees who wanted to understand the specifics better. Some of the most relevant questions are answered below for the benefit of our readership. You can view the entire webinar here. Q: We have a number of customers complaining in social after not... 

Editor’s Note: This is a guest post by Arun Rajagopal, a social media manager who is based in Dubai and loves all things aviation. You can follow his #avgeek adventures on Twitter at @arun4 or on his blog. If you are a travel brand into social media, identifying, connecting and building a relationship with your online brand loyalists and advocates must be an important element of your social... 

Editor’s Note: This is a guest post by Arun Rajagopal, a social media manager who is based in Dubai and loves all things aviation. You can follow his #avgeek adventures on Twitter at @arun4 or on his blog. If you are a travel brand into social media, identifying, connecting and building a relationship with your online brand loyalists and advocates must be an important element of your social... 

Following the spectacular launch by SpiceJet of their Q400, airlines around the world seem to be acquiring a taste for the benefits brought by a social-media based launch campaign. Today we to take a look at how Malaysia Airlines (MAS) is presenting its brand new A380 to the world. The airline has launched a campaign called “The Big Flight” where it offers the chance to win a ticket for an joyride... 

By now, Estonian Air is quite a superstar on social media having done a number of innovative campaigns on Facebook followed up by the World’s First Social Loyalty Program. And when we chose them as one of the three big guns to vote for in the March round of SimpliFlying Heroes, Estonian Air trumped KLM and SAS despite stiff competition from them. We reached out to Tero Taskila, the CEO of Estonian... 

By now, Estonian Air is quite a superstar on social media having done a number of innovative campaigns on Facebook followed up by the World’s First Social Loyalty Program. And when we chose them as one of the three big guns to vote for in the March round of SimpliFlying Heroes, Estonian Air trumped KLM and SAS despite stiff competition from them. We reached out to Tero Taskila, the CEO of Estonian... 

The Midwest Cookie – a brand icon When I used to live in Boston a few years ago, a number of my friends used to fly Midwest Airlines to destinations in the Northeast. And they never mentioned anything about the flight other than the cookies and their warm smell floating down the cabin at 35,000ft. I thought that was very unique, and while I personally never had the chance to fly Midwest, once... 

Editor’s Note: As some of you might know, I recently got married. And our first flight as newly weds was on Qatar Airways, who were so generous to upgrade us to Business Class. This is a trip report written by my wife, Prajakta Kharkar Nigam, from the view of a passenger experiencing the Qatar Airways premium service for the first time. Enjoy the read! – Shashank ————— I... 

SimpliFlying has set out on a live experiment to show how news and ideas can be spread through social media. How many times have you signed up for a conference  or event only after hearing that your industry peers were doing the same? For us, conference attendees are often nearly as valuable as conference speakers, and hearing first hand from peers is important in the decision making step. Airlines...