We promised we’d make the New Year exciting for you. And here we are – delivering on the promise we made! After creating quite a buzz with our revamped SimpliFlying Heroes initiative that saw almost 3000 votes pour in over just a week, we’re back with something even more exciting. So sit back, relax and enjoy the show that we’re bringing you today (and every...
SimpliFlying has become known for its thought leadership in the aviation marketing space – from our Top 10 Case Study packs to our infographics and presentations at industry conferences. And this year, we’re looking to carry on the streak with the introduction of podcasts, webinars, eBooks and a major expansion into airport marketing! To accomplish this, we need to work...
When thinking of marketing and advertising one could hardly imagine two more different customer experiences than the ones provided by the so called “wow” campaigns we’ve seen over holidays season, and the leaflets that are often handed out to passengers while walking through the terminal, or on the streets. “Wow” campaigns and leaflets hand-outs do not mix. Right? After...
Over the last year, SimpliFlying went pretty big with infographics. Big both in terms of the issues we tackled and the buzz we generated. We scored especially huge hits with our social future of loyalty and resources dedicated to social media infographics, apart from the regular Monthly Airlines on Twitter Report published in partnership with Eezeerdatalab. And now, we’re kicking...
Last week, we announced that we’re revamping the SimpliFlying Heroes initiative and hereon we’d be crowning our Heroes after a free and fair voting process open to all. Now, after an exhilarating and arduous week of voting, the masses have spoken. Pooja Dua of SpiceJet has secured the highest number of votes in a keenly contested race that saw the two other stalwarts –...
Lessons from a cafe in Argentina In my keynote speeches, I like to share the example of a cafe in Argentina that was in a dilemma about whether to charge for wifi or not. They had the option of charging for wifi, giving it free for a while then charging for it or not charging Instead of going down the conventional route, they did something different. The cafe finally did something...
It’s now a well known fact that social media is revolutionizing travel distribution, as we shared in our recent Top 10 Case Study pack. While Delta Air Lines was the first to introduce booking on Facebook almost two years ago, it was Malaysian Airline’s MHBuddy initiative which went a step further and allowed passengers to sit next to their Facebook friends (or avoid...
On the morning of December 1st 2011, the world woke up feeling a little empty and sad: Rico, the Air New Zealand mascot, had been “killed”. Eleven days after the unthinkable happened, and thanks to the help of Rico’s Facebook followers the “killer”, Richard Simmons, confessed his “crime”. Even though he is no more, for marketers and air transport...
I recently had the opportunity to write a feature article in the Airline Passenger Experience Magazine, led by none other than Jon Norris and Mary Kirby, of the Runway Girl fame. The article explored in a detailed fashion the behavior of the frequent traveler of today, who is not only always connected, but always engaging too. And what airlines are currently doing to respond. It then...
Update: Voting is now now closed. See the results here. – As you all know, SimpliFlying is not only devoted to bringing you the best in marketing initiatives by airlines (along with analysis and commentary on digital trends concerning airlines) but we also regularly honour and award the stalwarts behind airline social media initiatives. We call these visionaries SimpliFlying...