It’s Airports this time, folks! Airlines have been doing great work in the digital sphere, with AirAsia most recently stirring up a storm with guest stewardess, Richard Branson. Airports may be playing catch up in the online space but a handful have taken some big steps. This May, SimpliFlying Heroes cast the limelight on …. continue reading →
The post Vote for the SimpliFlying Hero of May 2013 – It’s MAG vs OTG vs EIN! #SimpliHeroes appeared first on SimpliFlying.
//Correction: The article incorrectly states that this was AirAsia X’s first flight from Perth. They have been flying the route since 2008. Nevertheless, the rules of route launch marketing are still valid. Imagine being served your in-flight meal by none other than Richard Branson – what would you do? You might ask for an autograph, …. continue reading →
The post Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! appeared first on SimpliFlying.
The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in …. continue reading →
The post Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus appeared first on SimpliFlying.
Last week we published a free report on the State of Airline Marketing in 2013, which postulates 8 key trends (along with accompanying case-studies) that define the transformed face of airline marketing today. Trends range from Social Loyalty to Crowdsourcing to Experiential Marketing. If you haven’t downloaded it yet, you can do so right away …. continue reading →
The post The May 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Emirates, Singapore Airlines, Qantas, Finnair and more! appeared first on SimpliFlying.
The real test of aviation marketing and communications is in how the airlines and airports respond in times of crises. This month, Helsinki Airport and JetBlue, SimpliFlying Award for Best Airport on Social Media and SimpliFlying Hero in 2012 respectively, were picked out as stalwarts in engaging the modern connected travelers of today. On the …. continue reading →
The post SimpliFlying in The News – April 2013. Airport World, B2C, The Flying Social Network and more… appeared first on SimpliFlying.
We’ve grown… It may sound surprising, but SimpliFlying is just crawling out of its toddler-years as a startup. It’s been four years since I left my job in Boston to work full time on my passion, at the intersection of aviation and marketing. And boy, what a ride it has been! What started out as …. continue reading →
The post What does SimpliFlying stand for? Thinking Differently about aviation marketing (and lessons from Simon Sinek) appeared first on SimpliFlying.
Airline marketing is in its most exciting phase ever. It is being transformed, re-moulded and re-fashioned to suit the changing behaviour, habits, desires and needs of the modern, connected travellers. In addition, airline marketing today is also increasingly aware of modern technologies influenced primarily by the proliferation of the internet and smartphones — such as …. continue reading →
The post [Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies appeared first on SimpliFlying.
The SimpliFlying team is based all over the globe – in Singapore, Spain, the UK, and even Africa! And at least once a year, we have our global retreat where everyone meets to celebrate our achievements, plan for the year ahead and bond together as a team. This year, we’re in Valencia, Spain, and we’d …. continue reading →
The post The SimpliFlying team gets together for our annual company retreat in Valencia #SimpliRetreat appeared first on SimpliFlying.
SimpliFlying and Airport Council International collaborate on training Like any start-up, SimpliFlying has come a long way from its humble beginnings, today having worked with over 30 leading airports and airlines around the world on customer engagement strategy. Today, we are very proud to announce a training alliance with Airport Council International (ACI) to help …. continue reading →
The post News Announcement: SimpliFlying to Provide ACI World Members with MasterClass on Airport Social Media Marketing appeared first on SimpliFlying.
Even as you draw yourself out of the heady buzz of April Fools’ initiatives – funny, quirky, bizarre and heart-warming, it’s time once more to bring you the finest airline marketing campaigns for the month gone by. This month’s benchmark report has 15 new case-studies that airline marketers will not want to miss. The Monthly Airline …. continue reading →
The post The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more! appeared first on SimpliFlying.