Imagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of →
The post British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon appeared first on Simpliflying and was written by Shashank Nigam.
Southwest Airlines is the talk of the internet once again. And deservedly so. The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the →
The post 5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video appeared first on Simpliflying and was written by Shubhodeep Pal.
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant →
The post Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more! appeared first on Simpliflying and was written by Shubhodeep Pal.
In February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted a dog’s statue where the nose was clearly worn out. He realised that it was because you’re supposed to be showered with good luck by rubbing the nose. Instead of just sharing this travel tip with his Facebook friends or →
The post Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers appeared first on Simpliflying and was written by Shashank Nigam.
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If →
The post Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.
Randy Tinseth has an enviable job if you are into aviation – as the Vice President, Marketing for Boeing Commercial Airplanes, he gets to travel the world, painting the vision of what the future of aviation would look like. Many aviation enthusiasts enjoy reading his more informal insights that he shares on his blog regularly →
The post [Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific appeared first on Simpliflying and was written by Shashank Nigam.
I was recently in New York City, to deliver the SimpliFlying-Skift MasterClass, and I stayed at the Marriott Downtown in Manhattan. It’s a great property, and I had an enjoyable stay. Though, on the drive back to Canada, I kept thinking about a conversation I had with the concierge… When I hit Platinum level in →
The post The power of instant gratification, and why it’s still important in airline branding appeared first on Simpliflying and was written by Shashank Nigam.
Over the years, I’ve had the opportunity to interact with many talented airline executives at a personal level. Few in Asia have exuded the charisma of Nok Air CEO Patee Sarasin. Perhaps that comes from him being a rockstar in Thailand – he is a prolific musician who often hosts concerts of his own. Perhaps →
The post [Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand appeared first on Simpliflying and was written by Shashank Nigam.
Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline campaigns help raise brand awareness and engagement in markets that typically would not have even heard of the airline. Some, like WestJet, do →
The post Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more! appeared first on Simpliflying and was written by Shashank Nigam.
Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives. Below is where SimpliFlying has shared our take on aviation issues in media →
The post SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more! appeared first on Simpliflying and was written by Li Guen.