Blog Archives

British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

British Airways visit soonImagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of

The post British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

southwest-airlines-funny-flight-attendantSouthwest Airlines is the talk of the internet once again. And deservedly so.  The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the

The post 5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video appeared first on Simpliflying and was written by Shubhodeep Pal.

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Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.

His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

airport-marketing-heathrow-airport-personal-shoppers-simpliflyingEditor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant

The post Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more! appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.

His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

Turkish Airlines Widen Your World blogIn February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted a dog’s statue where the nose was clearly worn out. He realised that it was because you’re supposed to be showered with good luck by rubbing the nose. Instead of just sharing this travel tip with his Facebook friends or

The post Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

airline-marketing-benchmark-report-april-2014Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

The post Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.

His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

Boeing Randy Tinseth future of aviationRandy Tinseth has an enviable job if you are into aviation – as the Vice President, Marketing for Boeing Commercial Airplanes, he gets to travel the world, painting the vision of what the future of aviation would look like. Many aviation enthusiasts enjoy reading his more informal insights that he shares on his blog regularly

The post [Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

The power of instant gratification, and why it’s still important in airline branding

welcome giftI was recently in New York City, to deliver the SimpliFlying-Skift MasterClass, and I stayed at the Marriott Downtown in Manhattan. It’s a great property, and I had an enjoyable stay. Though, on the drive back to Canada, I kept thinking about a conversation I had with the concierge… When I hit Platinum level in

The post The power of instant gratification, and why it’s still important in airline branding appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

Nok Air CEO Patee SarasinOver the years, I’ve had the opportunity to interact with many talented airline executives at a personal level. Few in Asia have exuded the charisma of Nok Air CEO Patee Sarasin. Perhaps that comes from him being a rockstar in Thailand – he is a prolific musician who often hosts concerts of his own. Perhaps

The post [Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Airlines April Fools DayEach year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline campaigns help raise brand awareness and engagement in markets that typically would not have even heard of the airline. Some, like WestJet, do

The post Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more! appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

simpliflying news mention march-2014Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives.   Below is where SimpliFlying has shared our take on aviation issues in media

The post SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more! appeared first on Simpliflying and was written by Li Guen.

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Li Guen

Li Guen

Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. A PR enthusiast, Li Guen returned to SimpliFlying after a stint with Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G.

In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.

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Posted in Blog, Syndicated, Uncategorized