Imagine you’re the VP of Marketing at Turkish Airlines, and you need to deal with Kobe and Messi. You’ve got a tough job. First, you got to create a new advertisement that gets more than 100 million views on Youtube (because that how viral your last advertisement went). Then, you’ve got to come up with a →
The post Kobe vs Messi selfie shootout advertisement by Turkish Airlines goes viral (and 6 ideas to improve it) #kobevsmessi appeared first on Simpliflying and was written by Shashank Nigam.
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If →
The post The December 2013 Airline Marketing Benchmark Report features case studies from Westjet, Turkish Airlines, Etihad, Jetstar & more! appeared first on Simpliflying and was written by Shubhodeep Pal.
51% of airports stated that they would be increasing their social media budget for 2014, compared to a year ago when only 38% were confident of increasing their budget. Airport Social Media Outlook 2013/ 2014 Over this year, there has been a rising number of social media initiatives from airports. While that is good empirical →
The post Airport Social Media Outlook 2013/ 2014: More Airports Are Investing in Social Media appeared first on Simpliflying and was written by SimpliFlying.
I delivered a brief keynote on the advent of the Connected Traveller and how the travel landscape must evolve at Eyefortravel’s Social Media and Mobile in Travel Asia 2013 conference in Hong Kong yesterday. I touched upon the following key points: An all-new travel landscape where travellers are increasingly connected to each other, and expect →
The post [Presentation] How to Adapt to the Connected Traveller and Drive Results #smasia appeared first on Simpliflying and was written by Shubhodeep Pal.
“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.” November has always been a special month on the SimpliFlying calendar →
The post SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more! appeared first on Simpliflying and was written by Li Guen.
With the rise of ‘hypermobile’ connected travellers and the fact that for the most, foreign airports can often be confusing places to find your way around, Google yesterday launched an interactive map featuring Street Views of over 65 mass-transit hubs (including train stations). Google has added 16 international airports to it Indoor Street View, →
The post Eindhoven Airport joins 16 airports on Google Indoor Streetview appeared first on Simpliflying and was written by David McMullen.
In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms — →
The post Top 10 Airlines Generating Brand Goodwill on Social Media appeared first on Simpliflying and was written by Marco Serusi.
Once in a while, there comes a marketing campaign that takes your breath away. You wonder, “how did they do it?” This is one of them. British Airways has put up a billboards in Piccadilly Circus and Chiswick in London that respond to their planes flying overhead. When the billboard “detects” a BA flight flying →
The post British Airways’ plane detecting billboards showcase the magic of flying #lookup appeared first on Simpliflying and was written by Shashank Nigam.
Turkish Airlines has launched Invest on Board, a crowdsourcing initiative that seeks to connect the best entrepreneurial ideas in Turkey with high-flying investors. The initiative will allow investors to meet startups from the comfort of their seats onboard Turkish Airlines flights. Do watch the video below for a good summary of Turkish Airlines Invest on →
The post Turkish Airlines Invest on Board Adds a Twist to Online Crowdsourcing and Connects Entrepreneurs with High-Value Investors appeared first on Simpliflying and was written by Shubhodeep Pal.
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. LAX’s Stellar →
The post Airport Marketing SimpliRecap: LAX’s Social Media Response after the Shooting, Quality Hunters return, Warsaw Chopin Airport’s Marketing Strategy & more! appeared first on Simpliflying and was written by Shubhodeep Pal.