Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and →
The post [Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN appeared first on Simpliflying and was written by Shubhodeep Pal.
The first two months of 2014 has seen some exciting moments for SimpliFlying as our CEO, Shashank Nigam, was featured on BBC and Channel News Asia sharing his take on the Singapore Airshow. In addition to the usual excitement around airplane deals, this year’s Singapore Airshow explored aviation from interesting angles including how can →
The post SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more! appeared first on Simpliflying and was written by Li Guen.
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. Could Virgin →
The post Airline Marketing SimpliRecap: Virgin America’s in-flight Social Network, KLM introduces social payments, British Airways’ heart-warming ad appeared first on Simpliflying and was written by Shubhodeep Pal.
On February 17, 2014, as Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike started sharing information online at the speed of light. It didn’t help that the airplane started “squawking 7500″, aviation radio-speak for a hijacking alert. Once the aircraft had landed — with only 10 minutes →
The post Ethiopian Airlines Hijacking to Geneva – Lessons in social media crisis management #ET702 appeared first on Simpliflying and was written by Shashank Nigam.
Editor’s Note: This is a guest post by Martin Daniel of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among →
The post A Statistical Analysis of How American Airlines is Mastering Customer Service on Twitter appeared first on Simpliflying and was written by Martin Daniel.
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If →
The post Which were the best airline marketing campaigns in January 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.
Social Media Best Practices From Travel’s Most Socially Effective Brands New York City | March 25, 2014 115 West 30th Street, #1213, New York NY 11109 Early Bird Price | Expired Regular Price | USD 495 per person Leading the travel industry into a new era of customer engagement The new realities of social media →
The post Learn how to use Social Data Insights and Drive Results from the Connected Traveller. Sign up for the SimpliFlying-Skift MasterClass appeared first on Simpliflying and was written by Shubhodeep Pal.
In 2014, competition between airports will be fierce. Airports are investing in offering unique and memorable experiences for travellers, not only to keep them engaged while they are in the terminal, but to also differentiate themselves from other airports in the region (and the world). They also depend on today’s connected travellers’ eagerness to share their experiences with →
The post Which were the best airport marketing campaigns from the last quarter of 2013? Find out in our Airport Marketing Benchmark Report appeared first on Simpliflying and was written by David McMullen.
One of the traditions at SimpliFlying is to celebrate the anniversary of joining the business with a personal account of the journey. So following my one year milestone, here are a few words about me, my colleagues and why I do what I do. You’ve probably heard us talking a lot about how we think →
The post “How Social Changed My World in 2013″: David McMullen on completing a year with SimpliFlying appeared first on Simpliflying and was written by David McMullen.
On the 6th of January 2014, a Singapore Airlines A380 was diverted to Baku, Azerbaijan due to a pressurization problem that caused an emergency descent and a lengthy wait at the airport for the passengers. A comment on a popular aviation forum about the incident cheekily outlined the steps pilots take during an emergency: 1. →
The post Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis appeared first on Simpliflying and was written by SimpliFlying.