Blog Archives

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

social-media-crisis-management-dont-be-evilThis is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences.  Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and

The post The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers appeared first on Simpliflying and was written by Shubhodeep Pal.

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Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14

simpliflying awards 2014 airlinesBack for the 5th time, SimpliFlying Awards are bigger and better than ever For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United States, Europe, Asia, Middle East and Australasia. (Note:

The post Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14 appeared first on Simpliflying and was written by SimpliFlying.

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SimpliFlying

SimpliFlying

At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you’re keen to tap our expertise, email us at helpmesoar@simpliflying.com

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Posted in Blog, Syndicated

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

state-of-airline-marketing-report-featured-simpliflying-2014The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report

The post [Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

airline-marketing-benchmark-british-airways-look-upJointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

The post Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

airport-marketing-benchmark-report-simpliflying-sfo-route-launchIn a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

The post Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates

World-Cup-2014-Brazil-Stadium-Maracana.jpgIn the age when there are over 200 airlines on Twitter, and numerous more on Facebook and other social mediums, an airline’s brand persona is often determined by its latest Tweet. What might pass off as a whim on a personal Twitter account often gets closely associated to the brand, when tweeted by an airline. And marketers

The post Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates appeared first on Simpliflying and was written by Shashank Nigam.

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Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more!

in the news bannerOur CEO, Shashank Nigam, spoke at a star-studded SITA summit earlier this month, on the future of social media for airlines, alongside Eash Sundaram, CIO of JetBlue Airways and Susana Brown, MD of Operations Technologies at American Airlines who delved into their social media strategy. This spurred an interesting article by Marisa Garcia, “Airlines: Is

The post SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more! appeared first on Simpliflying and was written by Li Guen.

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Li Guen

Li Guen

Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. A PR enthusiast, Li Guen returned to SimpliFlying after a stint with Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G.

In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.

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Posted in Blog, Syndicated, Uncategorized

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

airline-selfie-airline-marketing-etihadhunt-simpliflyingA couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential guide to everything that you need to about the selfie and how it seems to have taken the world of aviation by storm.  We were not wrong. In the short time that has elapsed between the publication of that article

The post The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal

Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying

Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.

He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

He can be reached at shubhodeep@simpliflying.com.

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Posted in Blog, Syndicated

Airlines need to embrace real time customer service through social media – Case Study

airlline-customer-serviceA few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when she was not allowed to board her flight on TAP Portugal since it was over-booked. She reached Lisbon 12 hours after she was supposed to arrive. On the way back to France, she was off-loaded again due to other reasons,

The post Airlines need to embrace real time customer service through social media – Case Study appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated

[Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014

SITA Summit Shashank Nigam wearablesRapid and reliable services on-demand, instant information at their fingertips and entertainment on tap. What will tomorrow’s travelers demand as they progress through every step of the journey, from planning to booking, and arrivals to destination? How will they want to consume the services on offer and what implications does that have for airlines and

The post [Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014 appeared first on Simpliflying and was written by Shashank Nigam.

Author information

Shashank Nigam

Shashank Nigam
CEO at SimpliFlying

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank’s perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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Posted in Blog, Syndicated