This is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences. Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and →
The post The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers appeared first on Simpliflying and was written by Shubhodeep Pal.
Back for the 5th time, SimpliFlying Awards are bigger and better than ever For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United States, Europe, Asia, Middle East and Australasia. (Note: →
The post Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14 appeared first on Simpliflying and was written by SimpliFlying.
The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report →
The post [Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies appeared first on Simpliflying and was written by Shubhodeep Pal.
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by →
The post Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.
In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through →
The post Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.
In the age when there are over 200 airlines on Twitter, and numerous more on Facebook and other social mediums, an airline’s brand persona is often determined by its latest Tweet. What might pass off as a whim on a personal Twitter account often gets closely associated to the brand, when tweeted by an airline. And marketers →
The post Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates appeared first on Simpliflying and was written by Shashank Nigam.
Our CEO, Shashank Nigam, spoke at a star-studded SITA summit earlier this month, on the future of social media for airlines, alongside Eash Sundaram, CIO of JetBlue Airways and Susana Brown, MD of Operations Technologies at American Airlines who delved into their social media strategy. This spurred an interesting article by Marisa Garcia, “Airlines: Is →
The post SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more! appeared first on Simpliflying and was written by Li Guen.
A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential guide to everything that you need to about the selfie and how it seems to have taken the world of aviation by storm. We were not wrong. In the short time that has elapsed between the publication of that article →
The post The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers appeared first on Simpliflying and was written by Shubhodeep Pal.
A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when she was not allowed to board her flight on TAP Portugal since it was over-booked. She reached Lisbon 12 hours after she was supposed to arrive. On the way back to France, she was off-loaded again due to other reasons, →
The post Airlines need to embrace real time customer service through social media – Case Study appeared first on Simpliflying and was written by Shashank Nigam.
Rapid and reliable services on-demand, instant information at their fingertips and entertainment on tap. What will tomorrow’s travelers demand as they progress through every step of the journey, from planning to booking, and arrivals to destination? How will they want to consume the services on offer and what implications does that have for airlines and →
The post [Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014 appeared first on Simpliflying and was written by Shashank Nigam.