The Singapore government’s decision to invest US$ 225 million in Travelport for a 7% stakes seems to be completely out of the blue and has taken travel industry analysts by surprise. The Government of Singapore Investment Corp (GIC) has been a traditionally conservative portfolio management company managing more than a billion dollars owned and run by Singapore elite including the ruling family.... 

  Travelocity Acquires TravelGuru—Will it Change Anything in India?   August 18, 2009 2006 marked Travelocity's launch in India. Over the past three years, Travelocity's efforts in India have been low key, while the domestic OTAs (Makemytrip, Yatra, Cleartrip, Travelguru and Ezeego) have blazed through the market building their brand and business. For both the global giants, Expedia and Travelocity,... 

The idea of manipulating public opinion using the sub consciousness was pioneered by Sigmund Freud’s nephew, Edward Bernays, who is also regarded as the father of public relations. In the 1920s, working for the American Tobacco Company, he sent a group of young models to march in the New York City parade. He then told the press that a group of women’s rights marchers would light “Torches...