Fragmentation Favors OTAs in Australia's Online Hotel Space New PhoCusWright report reveals intermediaries have the upper hand in attracting online hotel shoppers July 28, 2011 Australia boasts the highest online travel penetration rate in all of Asia Pacific, with over a third of the country's travel booked online. However, not all online channels perform equally well, and when it comes...
Fast Forward: Average Leisure Traveler Age Jumps Five Years July 21, 2011 The recession and sluggish recovery have caused many Americans to grow a few gray hairs. But the impact was even more extreme for the average traveler, who aged five years in a single year, according to PhoCusWright's Consumer Travel Report Third Edition. A significant drop in travel incidence among young adults, coupled...
Facebook Referrals Fly High, as Social Travel Category Expands July 14, 2011 Facebook may be a general social networking site, but its influence on travel planning and even purchasing appears to be on the rise. PhoCusWright's Social Media in Travel 2011: Traffic, Activity and Sentiment reveals that not only is the social networking behemoth delivering more direct referrals to travel websites,...
Waiting to Exhale: PhoCusWright Releases Key U.S. Traveler Insights July 7, 2011 As the second half of 2011 gets underway, U.S. travelers may finally be getting their groove back, according to a new report from travel industry authority PhoCusWright. After a tepid return to leisure travel in 2010, many consumers are eager to bid farewell to financial worries and get away for a well-deserved...
An Enthusiastic Few Dominate Indian Online Travel Activity June 30, 2011 A minority of Indian online travelers account for the majority of activity in the Indian online travel category, according to PhoCusWright's Indian Online Travel Traffic Report. The 20% most active of all unique visitors to the travel category – defined as "heavy online travelers" – account for the lion's...
Paying Their Own Way: Latin America's Diverse Payment Landscape PhoCusWright report reveals innovative payment options bolster Latin America's online travel market June 23, 2011 Like other more mature travel markets, credit card is the predominant payment method for travel in Latin America, especially as consumers in the region have grown more comfortable paying online. But according to a...
Traffic to Travel Websites in Australia Up More Than 30% in 2010 June 16, 2011 Australia's Internet user population may be dwarfed by that of regional neighbors China, Japan and India, but the continent is nonetheless one of Asia Pacific's most mature and dynamic online travel markets. PhoCusWright's Australian Online Travel Traffic Report, created in partnership with global digital intelligence...
PhoCusWright Acquired by Northstar Travel Media Combination creates global travel research, media and events powerhouse June 9, 2011 PhoCusWright Inc. announces its acquisition by Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries. View the press release from Northstar Travel Media. PhoCusWright annually produces the...
Asia Rising: Five Reasons to Bet Big on the Asia Pacific Online Travel Market June 9, 2011 The Asia Pacific online travel market has reached a tipping point. With the region's online leisure/unmanaged business travel market surpassing 20% of the total market in 2010, online travel is no longer in its infancy. Double-digit growth is projected through 2012, and momentum is building. PhoCusWright's...
Where Online Travel Penetration Grows, OTA Bookings Follow June 2, 2011 In the global online travel market, online travel agencies definitely play second fiddle to supplier websites. Yet growth-seeking OTAs need not despair: as individual online travel markets mature, so does the online travel share booked via intermediaries, according to PhoCusWright's Global Online Travel Overview Second...