Archives from author » joe-buhler
Social Media Mission Control – The Contact Center Must Evolve.
December 29th, 2010, by JEBworks
In this recent post in his Web Strategy blog Jeremiah Owyang of Altimeter Group and a leading social web strategist, describes the future of social customer service which for some is already here. With this approach the usual question about what positive effect on ROI social web marketing is having should be answered as well. Major corporations like Pepsi would not take this approach if it was not...
Stories, People and Relationships
December 28th, 2010, by JEBworksIs to me what sums up the basics of a successful blueprint for social web engagement. In this excellent interview with Adam Wallace, New Media Marketing Manager, of the Roger Smith Hotel in Manhattan in my opinion deservedly called a Social Media Rock Star – we learn a lot about what makes them the gold standard of a solid and successful commitment by a hotel to social media. First and foremost it...
Web 2.0: A Natural Evolution?
December 23rd, 2010, by JEBworksThis article by Haydn Shaughnessy in the Research Blog of the Harvard Business Review, delves deeper into a number of often used, terms like Web 2.0, Semantics, Ecosystems and Mobile and links them together in a very useful and surprising graph. The analysis reveals some interesting results worth paying attention by businesses as they will shape the development in these areas in the years ahead.
What’s your brands app?
December 22nd, 2010, by JEBworksvia adage.com This article widens the definition of “app” and touches on some important elements impacting successful brand marketing. Travel brand marketers are faced with the exact same issues how to best position themselves in this new world of “apps” and in the context raised here of how their brand is “applied” in a mobile environment. It’s not sufficient to just add an app to whatever...