Archives from author » joe-buhler
The Case for Social Web Marketing
June 24th, 2011, by JEBworksFor the past few years, social media has developed from being a topic written about only by some early adopters and specialist media to one recognized by just about anyone and covered by main stream media. Organizations in any industry and sector have started to recognize that this is not a short term fad but rather an issue that needs to be addressed for its implications on the business. Social media...
The Real Cost of Social Media
May 23rd, 2011, by JEBworksvia focus.com This infographic contains some very useful data on social web engagement including cost estimates that seem reasonable based on the assumptions made. Each case will likely differ based on already existing resources and components. What is clear, is that social media campaigns are not free if planned and prepared well and sustained over an expanded period of time, which is essential...
Travelers turn back to travel agents
May 9th, 2011, by JEBworksFor years, it looked as though the travel agent had gone the way of the milkman. As online booking sites soared in popularity, travel agents became the butt of jokes. But the travel agent has been given a reprieve, as travelers are starting to need vacations from planning their vacations. “Not only are customers confused and frustrated by new airline fees and events, but they are bombarded...
How to Humanize Your Company and Get People to Share Your Story
April 25th, 2011, by JEBworksThis ties in very well with my earlier post today about storytelling. Excellent comments about the issue of talking in an authentic voice and not bland marketing speak. In the context of destination marketing, I suggest to widen the definition of the internal audience to include local travel services suppliers with a passion about the destination as well as local residents who often are in a position...
Storytelling for businesses an essential communications tool
April 25th, 2011, by JEBworksvia holykaw.alltop.com Especially for destinations the use of storytelling is a convincing way to communicate with your audience about your brand. The more compelling the story, the higher the chance of it going viral through active sharing. This infographic is an excellent primer on the topic. Posted via email from JEBstream
