Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

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Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.

The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!

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What’s in this month’s report?

A wide range of case studies were chosen across 5 categories — Special Themed Campaigns (April Fools’ Campaigns), Experiential, Social, Digital and Traditional. Excerpts from the report follow:

WestJet: “Metric Time” (April Fools’ Theme)

…Westjet April Fool’s joke saw the airline taking over the YouTube Canada homepage, announcing that the airline will be moving to Metric time, where instead of AM and PM, flight times will be displayed in milliminutes (a rather novel invention). There was a YouTube video, and a rather complex calculation explaining the conversion….

Icelandair “Taste of Iceland” (Experiential)

…In the 4 days leading to the event, Icelandair created a series of initiatives, such as asking passersby to take photos of the airline’s on-the-ground ‘brand ambassadors’, who took to the streets of Boston as glacial kayakers or wearing Blue Lagoon spa mud maskers. By liking the airline’s Facebook page new followers then had the opportunity to win Icelandair prizes, such as a free trip to Iceland….

Qantas “Local Measure (Social)

…Qantas is currently trialling technology from Australian start-up Local Measure at 10 airports…to monitor social media conversations by those passengers inside its airport lounges – who have shared their location by turning on geo-location in Twitter or checking into a service such as Foursquare or Facebook Places – regardless of whether the user mentions Qantas by name….

Read the complete case studies and many more in the complete report. 

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How will it help you?

This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.

 

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Creative agencies working with airlines (or looking to pitch to airlines) will also find this monthly report useful for staying on top of the latest trends and best practices in airline marketing.

Questions and Sample Report

You can download a sample report here.

You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.

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The post Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report appeared first on Simpliflying and was written by Shubhodeep Pal.

Author information

Shubhodeep Pal
Shubhodeep Pal
Vice President, Products & Operations at SimpliFlying
Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well. His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009. He can be reached at shubhodeep@simpliflying.com.
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