SimpliFlying in the News – October 2012

Oct news

As airlines and airports plan their budgets for 2012 (more statistics from SimpliFlying Airline and Airport Social Media Outlook 2012 reports), the industry continues to explore opportunities in ancillary revenues through social media, mobile technology and inflight entertainment developments. SimpliFlying is proud to have been sought after for its opinions in numerous publications.


Among these, an article ‘New Era in Airline Loyalty‘, was penned by our in-house expert, Shubhodeep Pal, on the debate of the future being social loyalty. We hope you enjoy reading them as much as we enjoy sharing our insights.


The No-Frills Advantage

Voyager’s World || October 2012

Penny pinching airlines are finding novels ways to make extra bucks to keep themselves afloat in a troubled sky… Read more!

Hittite Crane Solutions Conference saw Great Interest

Haberler || 3 October 2012

Hittite Crane Solutions International Computer Conference hosted by the Hittites took place in Istanbul between the dates of September 26 to 28. Shashank Nigam, CEO of SimpliFlying, attended the conference as a speaker whose presentation drew much interest from the audience… Read more!

A New Era in Airline Loyalty

loyalty360 || October 2012

There’s a fundamental shift underway. Whereas traditional airline loyalty programs were essentially intended to reward those already loyal – by dint of them being frequent flyers for various reasons – we’re not seeing airlines explore a truer meaning of loyalty, in terms of making those who travel loyal… Read more!

Airlines look to mobile technology 

MEED || October 2012

The boom in smartphone availability and use means more people are connected more of the time. Consumer- focused industries, from media to banking, must adapt to cope with the resulting closeness of their customers. A key sector under pressure to connect through mobile plat- forms is aviation… Read more!

Selling products through Twitter branded “crass”

Route News || 4 October 2012

Speaking at a social media talk at World Routes in Abu Dhabi, Dirk Singer, CEO of the Rabbit Company, explained that companies should view social media as a means to create a “community of advocates”. Shasank Nigam, CEO of SimpliFlying noted a miss-match between the dialogue of airlines or airports and their passengers. Passengers use social media as a customer service tool – asking about flight delays or lost baggage – while the companies often use hard sell… Read more!

Airlines take flight with social media

Castleford || 9 October 2012

For many travellers or flyers, their first point of contact with an airline can be through social media… A report by SimpliFlying found that over 75 per cent of airlines invest in more than 90 man-hours per month on social media – that’s around three hours per day!… Read more!

40% of airports invest more in social media in 2013

Preferente (Spanish Journal for Tourism Professionals) || 19 October 2012

A study using data from 55 airports around the world during the month of September of this year reveals that 40% of them intend to increase their social media budget for next year. The report ‘Outlook for Social Media in Airports 2012′ has been prepared by the consulting SimpliFlying (based in Singapore) and addressed the positioning of the airfields in this area from the point of view of marketing, communication and organizational plans… Read more!

Report Shows 40 Percent of Airports Worldwide To Increase Budget For Social Media

Aviation Pros || 23 October 2012

In September 2012, SimpliFlying surveyed 55 airports across the globe to gain a better understanding of how they are positioning social media within the overall airport marketing, communications, and organizational plans… Read more!

Almost half of the airports plan to increase the budget for social media strategies

Carribean News || 23 October 2012

A recent study in 55 airports around the world showed that 40% of them plan to increase the budget for social media strategies, but are unsure of the expected impact of the media in coming years. The study, conducted in September by SimpliFlying, seeking a better understanding of how airports are positioning social media within their organizational plans, communication and marketing… Read more!

Survey Examines Airports Social Networks

Prensa Latina || 24 October 2012

A study of 55 airports around the world reported today that 40 percent of their directors intend to increase their budgets for social networking strategies… The survey was conducted in September by the SimpliFlying group, in order to understand better the positioning of airports in social media, and study trends in organization, communication and marketing plans… Read more!

Additional news coverage from September 2012

Making Money from IFEC

Asian Aviation || September 2012

With today’s airline focus on boosting ancillary revenues, could in-flight entertainment and communications make a bigger contribution? … Read more!

Airlines on Twitter: When followers add up to lots of empty seats

Skift || 11 September 2012

Airlines have been working hard to stay current and build up their social media presence to answer passengers’ questions on Twitter, run contests on Facebook, and even share photos on Instagram. Some have succeeded more than others. Simpliflying awards international airlines for their efforts at social media-fueled customer service and American Airlines is often applauded for their social media strategies… Read more!

Airlines adopting, allocating more resources to social media

Web in Travel || 26 September 2012

Social media is playing an increasing important role in airlines’ daily operations with many planning to invest more to this medium, reveals the “Airline Social Media Outlook 2012” report by SimpliFlying… Read more!


Additional coverage from SimpliFlying Awards 2012

BizCommunity || 16 October 2012
As the only South African airline invited to compete in the third annual SimpliFlying Awards for Excellence in Social Media, kulula added to its kudos by coming second in the competition, held in Amsterdam earlier this month… Read more!

kulula scoops award at international SimpliFlying Awards for Excellence
The Marketing Site || 14 October 2012
kulula scooped second place at the third annual SimpliFlying Awards for Excellence in Social Media, held in Amsterdam, in early October 2012. kulula was the only South African airline invited to compete alongside some prestigious airlines such as Swiss International, American Airlines, TAP Portugal and Volaris… Read more!

Saudi Nasair scores social media success
MENAFN || 8 October 2012
Nasair has won the Most Popular Airline on Social Media award at the SimpliFlying Awards for Social Media Excellence 2012, which was announced at the EyeforTravel Summit in Amsterdam… Read more!

Here, too, the Helsinki Airport is the best in the world: “The striking ideas”
MTV3 || 4 October 2012
Helsinki-Vantaa Airport has received the distinction of airports and companies specializing in communications and marketing company, SimpliFlying… Read more!


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The post SimpliFlying in the News – October 2012 appeared first on SimpliFlying.

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SimpliFlying is a leading strategy firm that has helped over 25 airlines and airports globally engage travelers profitably. is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, and has over 10,000 followers.
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