I recently had the opportunity to write a feature article in the Airline Passenger Experience Magazine, led by none other than Jon Norris and Mary Kirby, of the Runway Girl fame.

The article explored in a detailed fashion the behavior of the frequent traveler of today, who is not only always connected, but always engaging too. And what airlines are currently doing to respond. It then goes on to forecast the upcoming trends and what airlines need to do to stay relevant.

You’ll find our social loyalty infographic integrated into the article, as well as some cutting edge case studies like Estonian Air’s new social loyalty program and Air New Zealand. This complements well the recent series of articles written by Shubhodeep recently on why LCCs should seriously think about loyalty programs.

Enjoy the read, and we’d love your comments!

• Estonian Air drives revenue from Facebook through a reverse auction, by simply posting on the wall
• [Infographic] The future of loyalty programs will be powered by social media
• The future of airline loyalty – lessons from Loyalty11 Conference
• Learning from the best airlines on social media: SimpliFlying launches six airline case studies
• [PRESENTATION] How Airlines Dedicate Resources to Social Media – delivered at #omtravel in Miami (June 2011)

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