Finnair has been in the news over the last few months. First, they rebranded to a new, clean livery. Then they launched the Singapore route by having an Angry Birds competition on-board, which went crazy-viral.

And now, the airline that prides itself in providing the shortest flying times between India and North America has gone a step further, with a dance crew surprising passengers after boarding of a Finnair flight to Delhi to celebrate India’s Republic Day on January 26th 2012. Just imagine blonde flight attendants dancing to Bollywood tunes right after you board a flight! And that’s exactly what happened.

Click here to view the embedded video.

Dancing flight attendants better than flashmobs?

Lots of airlines are following the example of Cebu Pacific’s flight attendants, who danced while performing an in-flight safety demo and became a worldwide rage. Air New Zealand, of course, has been leading the pack with refreshing safety videos, which often garner millions of views online.

Though what Finnair has done is unique – it’s a form of cultural branding, since it appeals to a certain segment of travelers that are important to the airline. It’s not yet another funny safety video, and it’s something that’s certainly a refreshing change from the norm, now that flash mobs are getting over-done. Enjoy!

• Cebu Pacific creates a safety demonstration to rival the rapping flight attendant at Southwest!
• Now, Pegasus Airlines creates an irresistible safety video, featuring cute Turkish kids
• Viral videos on Youtube as airline marketing strategy – lessons from Air New Zealand
• Angry Birds to fly Finnair from Helsinki to Singapore – innovative route launch marketing!
• How Air New Zealand is using social media to create waves globally, online and offline [Video]

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