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Are People Getting Tired of Downloading an App for Everything?

Originally posted by @ eTravel Project.
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Probably yes. Look at this graph from eMarketer below.

Apps aren’t always the answer to engaging with consumers on mobile devices—especially when it comes to m-commerce. According to research from rich media company Zmags, very few Americans prefer to use mobile apps for shopping activities. Instead, consumers strongly prefer purchasing through web and mobile browsers.

For more information, please visit www.emarketer.com


 

 

 

 

 

 

 

 

 

 

 

 

 

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Date: January 24th, 2012 @ 10:46

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Categories: Blog, Syndicated

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  • http://twitter.com/marklenahan Mark Lenahan

    I think the issue is convenience. 

    For content that can be delivered to the phone – kindle books, apps, music – and where the form of payment is entered once and tied to your account, I do use phone for shopping. I would suggest people prefer to use the same device they’ll use the content on to buy the content on.
    For a one off or larger purchase (travel in particular)  there are two big problems:1. Fulfillment (name, dob, email, phone number, etc.) and payment details entry is really arduous on a small screen2. You can just see more content and options (including easier to tab around competing retailers) on a PC.

    I think making it more like an app purchase is the key, browse your way to the product you want (despite big thumbs), and have an existing customer relationship you can use for payment details.