GDSs: Dinosaurs or Keys to the Future

September 1, 2011

Global distribution systems (GDSs) have been the backbone of travel distribution for decades, yet the emergence of newer, cheaper technology has long had critics sounding the death knell. But are the GDSs truly on the way out, or are rumors of their demise exaggerated?

With the industry's current direct connect and Open AXIS initiatives as a backdrop, PhoCusWright recently interviewed top executives at Amadeus, Sabre and Travelport about their strategic plans and expectations. A new PhoCusWright publication, GDSs: Dinosaurs or Keys to the Future? takes an in-depth look at the GDSs' competitive positioning and prospects for the future.

With varying strengths and weaknesses, the GDSs are each embarking on a challenging journey to define the next era of travel distribution. Arguably, Amadeus has quietly taken the lead in the area of air ancillary distribution, with Sabre not far behind. Meanwhile, Travelport works to keep its head above water while it gets its "universal" suite of products ready for primetime. Of the three, Travelport has the boldest stated direction and perhaps the biggest challenge: changing how travel agencies, OTAs and TMCs sell travel-related products and services.

GDSs: Dinosaurs or Keys to the Future? probes a broad range of topics, including GDS support for ancillary sales, the future of booking fees, superPNRs, Long Tail content, multi-GDS desktop initiatives and much more. It is available in the PhoCusWright Store for US$500.

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