As I checked in on Foursquare at Washington Dulles Airport this morning on my way to Chicago, I couldn’t help but notice the following display at one of the idle United gates:

In light of the article I wrote in this space a few months ago, I must say I was quite proud. Since I wrote that first article, UA has merged their Twitter presence with Continental (and are actually still tweeting from both), but it’s nice to see them complete the message by including the Twitter handle this time. Glad somebody’s paying attention…and well done, United!

This is how it looked previously on their napkins!

• Why Should I Friend you on Facebook or Twitter, United?
• Thoughts on the United and Continental merger – as quoted in the press
• The day airlines’ Twitter accounts were hacked, and three steps to reverse the brand damage
• SimpliFlying in The Media: FinanceAsia, USA Today and Aviation Security International
• Southwest vs. United: Why Authenticity Wins, Even In TV Advertising

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