If I Were A Marketer in Italy, I Would Embrace Social Issues

Originally posted by Maria Tuttocuore @ eTravel Project.

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About a week ago, the Italian Secretary of State for family policy Carlo Giovanardi vehemently criticized an IKEA ad where two men are holding hands and went on stating that the ad is against the Italian constitution, which says that family is based on marriage. The ad reads “We are open to all families”. [...]