Many folks use Twitter status updates on behalf of their brand, instead of as a person. Some folks do both, engage as a person and as a business.
On Facebook, Business pages have been a distinct entity, with quite limited types of engagement being possible in comparison to personal pages.
Well, things have changed. If you have updated your business page profile your changes are live now. If you wait, changes will eventually appear over the next month or so.

Facebook gives business Page administrators the ability to use their Facebook page much like a personal profile. Users of the new profile will see a new link that allows administrators to “Use Facebook as (your business page)”.

Once using Facebook as your page, you have the flexibility to interact with the other areas of Facebook as a page.

• Get notifications when fans interact with your page or posts
• See activity from the pages you like in your news feed
• Like other pages and feature them on your page
• Make comments as your page on other pages

For example, you can “Like” another businesses Facebook Page and interact with that page any time as your business.
When you “Like” other pages (note not individual facebook users), your News Feed will now feature a stream of updates from your page and the pages you have liked. Visitors to your page will have the opportunity to view Everyone’s content on the page – or Your business posts and the comments made on them by visitors.

What I’m most excited about is that administrators can also receive email notifications whenever someone engages with your page, just like a regular profile.  Pretty cool for folks who don’t have the time to check in directly with Facebook to see who is engaging.  This allows brands to interact and engage with visitors to the page  much more easily.

If you haven’t yet, update to the new Business Page format, there are some great new ways to engage with your guests and other pages.

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