Guest post by GEKKO:

GEKKO, the personal shopping assistant for hotels, has been selected to demonstrate GEKKO.com and GEKKO Links at the Travel Innovation Summit taking place at the PhoCusWright Conference (November 16-18, 2010 in Phoenix, Arizona, USA). GEKKO, through its products and technologies is streamlining the lengthy process of finding and booking the right hotel at the best price.

GEKKO’s proprietary recommendation algorithm helps the user significantly reduce the research time by delivering a consistently relevant and personalized selection of hotels from more than 200,000 hotels worldwide available in its portfolio. GEKKO compares prices from 41 hotel providers and integrates reviews from Trip Advisor, offering all the information users need to make a decision in one place.

GEKKO also recently launched GEKKO Links, the first service that automatically creates relevant and contextual affiliate links from hotels mentions on a site. When users hover over the link in an article, GEKKO Links creates a popup box in which the users can find more information about a hotel, check room availability, compare prices, save this information for later or book directly, without ever having to leave the site they visit.

GEKKO’s patent pending technology, which is first applied to the hotel industry, is capable of recognizing exact and ‘non exact’ (i.e. fuzzy) references to products in text. Publishers, from large media sites to bloggers, just need to add a few lines of HTML on their site, to start generating revenues from their travel content.

Publishers can easily sign up to the program through GEKKO’s partner pages (http://www.gekko.com/gekkolinks/signup). BusinessTraveller.com was one of the first publishers to sign up to use the service. GEKKO will soon announce other partnerships.

GEKKO was also shortlisted for Innovate 100 an exclusive list of the world’s most promising startups.

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An exclusive group of companies will demonstrate travel’s most innovative and impactful new products and technologies live on-stage at The Travel Innovation Summit. An audience of travel executives, investors and media will judge the demonstrations in real time, choosing the innovators that will advance to pitch the industry at Center Stage. The four finalists will each have Five Minutes of Fame to convince a panel of travel luminaries to name them the “PhoCusWright Travel Innovation Summit Winner.”

Register for The PhoCusWright Conference to experience “what’s next” first and firsthand. Think you’re it? If your company has launched a new travel product based on truly innovative technology with the potential to shake things up, apply now.

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