Guest post by e-channel search:

e-channel search helps businesses – mostly travel and on-line retail operators to maximise sales, conversion and click through rates with our innovative software, Dynamic CreativeTM.

Consider this hypothetical situation…. Wayne is looking to book a flight from LA to Sydney to attend his brother’s wedding this December. He Googles ‘flights from LA to Sydney in December’, Dynamic CreativeTM has used Wayne’s search intention and created an ad “Fly from LA to Sydney from $999, Offer ends December 30”. Wayne can’t believe his luck and immediately clicks the ad and arrives at the page of the advertiser. Dynamic CreativeTM has created ads containing the current price and availability of flights, encouraging click through and conversion and in Wayne’s situation, a final booking at an unbeatable price.

Travel and on-line retailers with constantly changing inventory can rely on Dynamic CreativeTM to regularly update their website’s inventory via a live data feed, detecting changes and publishing the updates through the Google and Yahoo API. This process ensures inventory advertised is always accurate, especially when it comes to businesses selling a specified amount of hotel rooms at a certain rate, or a limited amount of flights at a bargain price.

Dynamic CreativeTM executes keyword campaigns with near perfect relevance making it easy for travel advertisers with large dynamic websites to manage and optimise complex pay per click campaigns that would otherwise be far too costly and time consuming to manage in-house.

Many of Australia’s leading on-line travel and retail brands have been benefiting from Dynamic CreativeTM since its inception in 2002. E-channel search have served some of Australia’s leading on-line travel and retail brands, including Flight Centre, Lonely Planet and Fairfax Digital, producing outstanding results such as a 72% increase in sales over a three month period, and a 98% increase in conversions.

Being the recipient of multiple awards and most recently, the 2010 Australian Information Industry Association National “iAward” for Tourism and Hospitality, Dynamic CreativeTM has produced incredible results and glowing testimonials and referrals from clients “Since working with e-channel search we have been impressed by their knowledge and systems for automating the search keywords. To have come up with a campaign on a manual basis would have taken forever. It’s clear their expertise has taken away some of the mystique surrounding “search” and is in the long run going to save us wasting valuable dollars.” Project Manager, Phil Hoffman Travel.

Working with Australia’s best direct marketers, we have developed our own search engine marketing methodology called “the 7 elements of Search”. Providing us with a unique difference in the market place, in the way we develop, measure and improve campaigns.

At e-channel search we also believe in investing in our people, employing the best marketers and in-house software engineers who are committed to developing unique and innovative, cost saving solutions for our customers that generate amazing results.

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