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Tnooz: 5 tips for launching a social media strategy

Originally posted by @ The BOOT - The Business of Online Travel.
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My largest post ever is now live in four parts over at Tnooz. 2,500 words on "5 steps for a travel supplier looking to launch a social media strategy". 5 steps in four parts. Here they are with links to the individual pieces


Step 1 - Decide who you want to talk to and what you want to say

Step 2 - Start monitoring social media. Make it a customer service and marketing priority
Step 3 - Collect data - all of it

Step 4 - Craft product and content plans

Step 5 - Start saying and stick to it

Critical to this analysis is that it is not until Step 5 that full blown social media content creation is recommended.




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How to be Social on PhoCusWright Connect >>

Date: August 30th, 2010 @ 01:29

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Categories: Blog, Syndicated

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