Guest post by goby:

goby.com, the world’s most comprehensive things to do search engine, has been selected to demonstrate at The Travel Innovation Summit, taking place at The PhoCusWright Conference (November 16-18, 2010 in Phoenix, Ariz., USA). In 2010, goby’s going mobile to provide access to the world’s most comprehensive collection of hyper-local, things-to-do content. Together with new list building and collaboration capabilities, goby makes it easy for users to create, share and collaborate on plans in their hotel room or in their hometown.

Mobile has had a slow burn in the United States. For nearly twenty years, media pundits and ad sales reps have been declaring that this year is the year of mobile. But it hasn’t quite arrived. Though cell phone adoption kept growing, the phone interface and the way users interacted with the phones never made them an attractive advertising platform. Now, with the ubiquity of iPhones and Android smartphones (are these even really phones anymore?) phones have finally become small computers – points of connection that people carry with them everywhere, all the time. Device owners now expect to be able to do *everything* on their phones. Travel planning and inspiration, too, are going mobile and that’s where goby comes in.

With 350 categories covering over 6 million ‘things to do’, goby.com is a comprehensive overview of what’s going on everywhere in the United States. But goby mobile adds new dimensions of time and place. The goby apps (available on Android, iPhone and iPad) “know” where and when a user is, and can bring the user a mapped overview of all the cool stuff nearby – both free things to do as well as bookable items like restaurant & hotel reservations, concert tickets or tours. goby’s list features make it possible to plan an entire vacation on the goby site and sync it to the mobile app, so you can take your plans with you. Or plan an evening on your phone and save it to the site. goby’s integration with Facebook and Twitter gives people a way to collaborate on itineraries with their friends, share recommendations and feedback.

goby’s mobile app enables local discovery – in the moment, on the spot, as life happens. We’re speaking to consumers at THE moment of planning, and decision. goby helps brands connect with users in a geo-targeted, contextual manner at this moment of decision to provide relevant advertising, messages and content.

Goby iPad – 1 from goby labs on Vimeo.

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An exclusive group of companies will demonstrate travel’s most innovative and impactful new products and technologies live on-stage at The Travel Innovation Summit. An audience of travel executives, investors and media will judge the demonstrations in real time, choosing the innovators that will advance to pitch the industry at Center Stage. The four finalists will each have Five Minutes of Fame to convince a panel of travel luminaries to name them the “PhoCusWright Travel Innovation Summit Winner.”

Register for The PhoCusWright Conference to experience “what’s next” first and firsthand. Think you’re it? If your company has launched a new travel product based on truly innovative technology with the potential to shake things up, apply now.

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