Any branding initiative that doesn’t bring in a return-on-effort is not worth doing. Because then it becomes a hindrance. “Oh, I need to upload the photos onto the Facebook album” shouldn’t end up in deferment of important business-driving efforts. But then again, if uploading photos on Facebook is linked to the business objectives itself, then it’s a different conversation altogether.

At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.

1. Converting Youtube lookers to bookers, using the Annotation tool in YouTube videos
2. Driving conversion by adding third party reviews in the booking engine
3. Using Flip.to for driving loyalty by getting people to share their travel plans

Enjoy the presentation! I’d love to hear your comments and thoughts on this, and how you drive conversion in your organization. Let’s discuss in the comments section, and on Twitter (@simpliflying)

• 5 Ways Airlines Can Drive Revenue with Social Media (Mashable.com)
• Keynote from IATA Commercial Symposium 2009 – Driving revenue for airlines from real-time customer insights on social media
• Announcing the World’s 1st Twebinar (twitter+webinar) Series for airlines (Plus: How you can win tickets worth $600)
• Six ways social media can drive brand loyalty: Bollywood-style keynote presentation from World Brand Congress, Mumbai
• Virgin America’s online community – bull’s eye, or a flop?

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