I think I might as well call it China month here are the BOOT. I have another interesting piece for you to read about the Online market in China. This one is from McKinsey and covers online China in general (not just travel). Called "China's Internet Obsession" this article comes from the McKinsey Quarterly (registration required for full article but no cost to register). Couple of highlights from the article:

• China is world's largest internet market in terms of people - 384mm online. 50% increase since 2008;
• One in five consumers between the ages of 18 and 44 won’t purchase a product or service without first researching it on the Internet; and
  
• Online advertising has been growing at between 20 and 30 percent a year—twice the print media’s growth rate—and the market was around $3 billion (20 billion renminbi) in size last year.

thanks to Chi King via flickr for the photo

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