Hyatt Hotels Corp. has launched a new series of video ads on the Funny or Die website to push its meetings business. The ads show all kinds of things going horribly wrong at meetings, and end with the premise that these things do not happen at Hyatt properties.

Hyatt Meetings Video ad 'Ultra Lounge' on Funny or Die

The first video, titled ‘Ultra-Lounge’ begins with a meeting about to begin and the meetings planner who put it together bragging to his boss about the hip lounge next door which they can hit after the meeting.

As the presentation begins, the slide falls over and then the music begins to throb and no one can hear anything else.

To make things worse, a young couple crashes in from the lounge next door and starts making out on the conference table.

The video ends with the boss shouting to the planner that he’s fired, and then the Hyatt tag line “Bad meetings happen. Just not here.”

Hyatt Meetings Video ad 'Benihana' on Funny or Die

The second video titled ‘Benihana’ is just as enjoyable. Starts with a boss mad at the planner because everyone is busy enjoying the chef’s antics, and a 15 minute snack break got turned into a 2 hour fun fest.

There’s only 7 minutes of scheduled meeting time left. The fun loving planner reluctantly clears the table and just as the boss starts talking about fourth quarter profits, a mime tiptoes into the room and the meeting again comes to a halt. Cue the tag line.

The deal with Funny or Die was put together for Hyatt by its media agency PHD, and Hyatt ended up paying less than $300,000 for the entire project – including production and advertising.

Original thinking by Hyatt’s ad guys, and given how bitingly funny the videos are, safe to say that Hyatt is going to get a huge ROI on its $300,000 investment on this campaign.

The Hyatt Meetings videos debut on Funny or Die (http://www.funnyordie.com) on Thursday. Meanwhile, you can see the videos here and here.

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