Why Tourism needs to start partnering with Media

Originally posted by Todd Lucier @ Internet Marketing for Tourism.

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The internet is social. We get that. But it’s also mobile, meaning people want to access “current information” any time they want it.

That’s right, it’s the consumer or subscriber of the media that matters. If travelers want current media, the tourism industry has to start thinking about the best way to produce media in an ongoing, continuous story-telling fashion.

The Conference that Never Ends

Here at Tourism Keys and at the Tourism Café we’re going to be investing a lot more time producing multimedia training material for the tourism industry using new tools that we have recently invested in. Cameras, lights, microphones and sound editing and production facilities will make it easier for us to share live-streaming media content and archived training and learning materials to keep the tourism industry at the cutting edge of social, mobile, media-rich Web-of-Now.

I’m thinking of it as the Tourism Conference that never ends.

I hope you’ll join me. Stay tuned.

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Date: February 19th, 2010 @ 14:40

Author: Todd Lucier

Categories: Blog, Syndicated

Tags:

http://twitter.com/CharlesSnyder Charles Snyder

Great travel advice video. Its always more compelling to see that someone has actually implemented these ideas.
http://www.rockcheetah.com/blog RobertKCole

Great message Todd. A couple additional points to support the need for the tourism industry to partner with media professionals:

1) Professional Production. Find people with experience who can effectively manage setting, lighting, sound & especially editing so you can create a quality media experience for your target market, and

2) Script development. You may have a great story, but it needs to be communicated in a compelling and relevant way. It is not only what you say, but also how you say it. Even the best Hollywood actors and directors fall flat when working with a sub-par script.

If a picture is worth 1,000 words, a good story, told well, with solid production values can create a video worth 1,000 pictures.

I hope the travel industry seriously considers your advice.
http://twitter.com/kornfeind Alex Kornfeind

In the new approach versus Media 2.0 or even 3.0 travel firms needs to pay attention to some relevant points of the 4Cs paradigm that I have discussed in the past:

a) Credibility
> social network is a mass channel. You cannot lie in front of million people

b) Context
> advertising no more intended as a brutal content interruption but instead as a proper content proposal.

c) Conversation
> creating chances of meetings because “People are the message” and “People make reputation”. No doubts that travel firms have to start a clear relationship with customers

d) Clarify
> paying attention on money investments in the media channel. Social Media gets more attention with cost less.

Moreover the new advertising is eStrategy oriented not anymore mass advertising. That means that we can follow the stream of one social network instead of another while forgetting paper brochures or TV or even radio. The advertising become X-Vertising!
http://twitter.com/kornfeind Alex Kornfeind

In the new approach versus Media 2.0 or even 3.0 travel firms needs to pay attention to some relevant points of the 4Cs paradigm that I have discussed in the past:

a) Credibility

> social network is a mass channel. You cannot lie in front of million people

b) Context

> advertising no more intended as a brutal content interruption but instead as a proper content proposal.

c) Conversation

> creating chances of meetings because “People are the message” and “People make reputation”. No doubts that travel firms have to start a clear relationship with customers

d) Clarify

> paying attention on money investments in the media channel. Social Media gets more attention with cost less.

Moreover the new advertising is eStrategy oriented not anymore mass advertising. That means that we can follow the stream of one social network instead of another while forgetting paper brochures or TV or even radio. The advertising become X-Vertising!