Preparing for iPad and a new publishing industry

Originally posted by @ Internet Marketing for Tourism.
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When Apple finally announced it’s iPad last month, it may have heralded in a new era in publishing.  The video from Adobe and Wired Magazine give a glimpse into what has been a dream for publishing – something once only portrayed in movies, a truly interactive mobile media magazine experience.

How will a touchscreen publication change the way we market travel and tourism?

In the near future, we’ll not be talking about designing Web sites or print publications, but instead, developing hybrid media experiences that put immersive travel marketing into the touch screen computer of the average person.

What sort of skills do we need to be recruiting today, in order to be effectively telling our tourism stories using new platforms tomorrow?

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