Tourabout has created a real-time Social GDS™ for vacation operators, destination activity companies and DMOs. A range of interlinked social, media and product technologies merge commerce and community to enable organizations to directly engage travelers earlier in the planning process in ways that demonstrate expertise, build social equity and increase bookings. The platform includes real-time, rich media TravelAnswers, Live Trip Feeds, travel planning over 28,000 products and deals from partner companies at the head and tail of travel. Tourabout semantically processes content and makes appropriate connections between travelers and companies across Web, mobile, social graph (FaceBook) and messaging platforms (Twitter). Content distribution back to partners enriches their own sites.